The Spark is the first true strategic plan in the Alliance’s history. It contains four goals: excellence, advocacy, sustainability and alignment. These reflect the values that we are passionate about. They will guide our decision making and drive all of our activities as we work collectively with our museum colleagues, key stakeholders and supporters of the broader museum field.
The Spark articulates a vision for museums, the field and the Alliance. Our new mission highlights our strong commitment to leadership, advocacy, collaboration and service.
Download the Alliance's Strategic Plan.