THOUGHT LEADER SESSION
DATES AND TIMES

Why are museums valued? How do we create value and effectively convey its importance? And at what cost? Find out from a stellar cast of Thought Leaders—experts from outside the field—who will offer inspired and provocative thinking on pricing strategies, the value of authenticity, and measuring and communicating value.

Sunday, May 13
3:45-5:00 p.m.

Fix the Future: Do Something About Your Brand Before It Does Something About You

Stan Slap, President, slap

Monday, May 14
9:00-10:15 a.m.

Strategic Pricing for Museums

Sharon Oster, Frederick Wolfe Professor of Economics and Entrepreneurship, Yale School of Management

Tuesday, May 15
2:00-3:15 p.m.

Authenticity: The New Consumer Sensibility

Joseph Pine, Founder, Strategic Horizons LLP

Wednesday, May 16
9:00-10:15 a.m.

Driving Innovation in Museums
Andy Stefanovich, Co-founder, Play