Strategic Transformations
Organizational Planning and Evaluation
Tuesday, May 20  10:15-11:30 a.m.     The Conference Center  LL3
The ever-increasing interactivity between museums and our “users” has compelled museums and museum organizations (including AAM) to undergo significant strategic transformations. Each panelist will present a case study exemplifying high-level strategic initiatives—goal setting, so-called “rebranding” and audience engagement—that defined and redefined their organizations.

Global Perspectives

Alla Efimova - The Magnes Collection of Jewish Art and Life

Judith Margles - Oregon Jewish Museum and Center for Holocaust Education

Josh Perelman - National Museum of American Jewish History

John Wetenhall - George Washington University Museum & The Textile Museum