Strategic Transformations
  
Organizational Planning and Evaluation
Tuesday, May 20  10:15-11:30 a.m.     The Conference Center  LL3
  
The ever-increasing interactivity between museums and our “users” has compelled museums and museum organizations (including AAM) to undergo significant strategic transformations. Each panelist will present a case study exemplifying high-level strategic initiatives—goal setting, so-called “rebranding” and audience engagement—that defined and redefined their organizations.
  

Global Perspectives

Presenter: Judith Margles, Oregon Jewish Museum and Center for Holocaust Education; John Wetenhall, George Washington University Museum & The Textile Museum; Josh Perelman, National Museum of American Jewish History; Alla Efimova, The Magnes Collection of Jewish Art and Life