Membership 101
Development and Membership
The Conference Center  Monday, May 19  8:45-10 a.m.     LL5 
This primer for membership management explores five basic marketing strategies—onsite sales, direct mail, telemarketing, e-marketing, grassroots—with their application to member acquisition, renewals and upgrade. Best practices and examples from a variety of museums nationwide will be provided.

Sponsored by Campbell & Company.


Session Format :    Skills Lab

Learner Outcomes