What Price is Right?
Marketing and Public Relations
Tuesday, May 20  10:15-11:30 a.m.     The Conference Center  302
Explore how museums can use demand-based pricing strategies to set admission prices, service fees, discounts and membership dues. A case study, brief tutorial and Q & A with panelists will provide practical grounding and new ideas to help museum leaders determine what visitors should pay.

Heather Calvin - Museum of Science

Keri Mesropov - TRG Arts

Jessica Toon - EMP Museum