What Price is Right?
Marketing and Public Relations
Tuesday, May 20  10:15-11:30 a.m.     The Conference Center  302
Explore how museums can use demand-based pricing strategies to set admission prices, service fees, discounts and membership dues. A case study, brief tutorial and Q & A with panelists will provide practical grounding and new ideas to help museum leaders determine what visitors should pay.

Presenter: Heather Calvin, Museum of Science; Jessica Toon, EMP Museum; Keri Mesropov, TRG Arts