What Price is Right?
Marketing and Public Relations
The Conference Center  Tuesday, May 20  10:15-11:30 a.m.     302 
Explore how museums can use demand-based pricing strategies to set admission prices, service fees, discounts and membership dues. A case study, brief tutorial and Q & A with panelists will provide practical grounding and new ideas to help museum leaders determine what visitors should pay.

Session Format :    Idea Forum

Learner Outcomes

Heather Calvin - Museum of Science

Keri Mesropov - TRG Arts

Jessica Toon - EMP Museum

Jessica oversees all marketing and communications efforts for the museum including public and media relations, community outreach and youth programs, public programming and audience development, advertising, promotions, and creative services. Since beginning at EMP in August 2010, Jessica has reorganized the department to create focus around maximizing admissions revenues and creating programs that broaden and diversify audiences.