What Price is Right?
Marketing and Public Relations
The Conference Center  Tuesday, May 20  10:15-11:30 a.m.     302 
Explore how museums can use demand-based pricing strategies to set admission prices, service fees, discounts and membership dues. A case study, brief tutorial and Q & A with panelists will provide practical grounding and new ideas to help museum leaders determine what visitors should pay.

Session Format :    Idea Forum

Learner Outcomes

Heather Calvin - Museum of Science

Keri Mesropov - TRG Arts

Jessica Toon - EMP Museum