Every Step They Take: Benefits of Tracking the Entire Visit
Organizational Planning and Evaluation
Wednesday, May 21  8:45-10 a.m.     Washington State Convention Center  609
Knowing what your visitors do from the time they enter until the time they leave the museum is very useful data. Panelists will discuss what they learned and how they used the data from whole-museum studies in three very different museums.

Ava Ferguson - Monterey Bay Aquarium

Sean Kelley - Eastern State Penitentiary Historic Site

Rebecca Menlove - Natural History Museum of Utah - University of Utah

Beverly Serrell - Serrell & Associates