Every Step They Take: Benefits of Tracking the Entire Visit
Organizational Planning and Evaluation
Washington State Convention Center  Wednesday, May 21  8:45-10 a.m.     609 
Knowing what your visitors do from the time they enter until the time they leave the museum is very useful data. Panelists will discuss what they learned and how they used the data from whole-museum studies in three very different museums.

Session Format :    Idea Forum

Learner Outcomes

Ava Ferguson - Monterey Bay Aquarium

Sean Kelley - Eastern State Penitentiary Historic Site

Has run all public programming at ESP since 1995. Produced the site’s award-winning audio tour, now heard by more than a million visitors. Has curated nearly 100 site-specific artist installations at the site. Visits active prisons and writes critically about prison museums and sites of detention. Speaks on the ethical challenges posed by large-scale fundraising events in sites with complex histories.

Rebecca Menlove - Natural History Museum of Utah - University of Utah

Beverly Serrell - Serrell & Associates