"Together We're One": Crowdfunding the Smithsonian
Marketing and Public Relations
The Conference Center  Tuesday, May 20  3:15-4:30 p.m.     202 
Go behind the scenes of the Smithsonian’s first major crowdfunding campaign and learn how it raised $175,000, earned major media coverage and reached millions. The campaign team will discuss strategy, content, messaging and audiences—plus what worked and “lessons learned” for other museums.

Session Format :    Storytelling

Learner Outcomes

Miranda Gale - Freer Gallery of Art & Arthur M. Sackler Gallery, Smithsonian Institution

Yoonhyung Lee -

Allison Peck -