"Together We're One": Crowdfunding the Smithsonian
Marketing and Public Relations
The Conference Center  Tuesday, May 20  3:15-4:30 p.m.     202 
Go behind the scenes of the Smithsonian’s first major crowdfunding campaign and learn how it raised $175,000, earned major media coverage and reached millions. The campaign team will discuss strategy, content, messaging and audiences—plus what worked and “lessons learned” for other museums.

Session Format :    Storytelling

Learner Outcomes

Miranda Gale - Freer Gallery of Art & Arthur M. Sackler Gallery, Smithsonian Institution

Yoonhyung Lee -

Yoonhyung Lee is Director of Digital Media Philanthropy for the Smithsonian since February 2012. From integrated email campaigns to the growth of crowdfundraising and social media fundraising best practices, Yoon cultivates engagement with the Smithsonian’s diverse audiences to facilitate donations through digital media. Previously, she was director of digital media fundraising for KQED (NPR / PBS station, San Francisco) where she pioneered new fundraising strategies for the station, including m

Allison Peck -