"Together We're One": Crowdfunding the Smithsonian
Marketing and Public Relations
The Conference Center  Tuesday, May 20  3:15-4:30 p.m.     202 
Go behind the scenes of the Smithsonian’s first major crowdfunding campaign and learn how it raised $175,000, earned major media coverage and reached millions. The campaign team will discuss strategy, content, messaging and audiences—plus what worked and “lessons learned” for other museums.

Session Format :    Storytelling

Learner Outcomes

Miranda Gale - Freer Gallery of Art & Arthur M. Sackler Gallery, Smithsonian Institution

Yoonhyung Lee -

Yoonhyung Lee, Senior Vice President at M+R, has served nonprofits for 14 years, providing leadership in communications and digital fundraising to flagship arts and cultural organizations. Prior to joining M+R in November 2015, Yoon served as the Smithsonian Institution's first Director of Digital Media Philanthropy for the world's largest museum and research complex. Her work spanned 19 museums and galleries, 9 research and 4 cultural centers, and a Zoo, helping to build and improve their digit

Allison Peck -