Dare to Share: Benefits of Cross-Departmental Collaboration
Development and Membership
The Conference Center  Sunday, May 18  2-3:15 p.m.     305 
Learn how membership and marketing departments can seamlessly work together to grow both audience and membership through shared budgets that maximize institutional goals. We’ll discuss: (1) the mutually-beneficial relationship between marketing and membership, (2) how to create internal buy-in on the importance of Advancement and promoting admission and membership simultaneously, (3) how to develop the perfect value proposition for membership and admission pricing optimization to grow revenue, (4) cross-department collaboration in the digital space to sell tickets and membership using Google Grant, targeting techniques, Lightbox, search and display ads in Google ad network, Facebook newsfeed ads, Pandora and YouTube advertising. Followed by Q & A.

Sponsored by Campbell & Company.


Session Format :    Storytelling

Learner Outcomes

Cara Egan - The Bill & Melinda Gates Foundation Visitor Center

Jennifer Garza - Museum of Fine Arts, Houston

Hathaway Jakobsen - Honolulu Museum of Art

Anthony Plamondon - The Lukens Company

Kristen Shepherd - Los Angeles County Museum of Art

Tiffany Tessada - Seattle Art Museum