Dare to Share: Benefits of Cross-Departmental Collaboration
Development and Membership
Sunday, May 18  2-3:15 p.m.     The Conference Center  305
Learn how membership and marketing departments can seamlessly work together to grow both audience and membership through shared budgets that maximize institutional goals. We’ll discuss: (1) the mutually-beneficial relationship between marketing and membership, (2) how to create internal buy-in on the importance of Advancement and promoting admission and membership simultaneously, (3) how to develop the perfect value proposition for membership and admission pricing optimization to grow revenue, (4) cross-department collaboration in the digital space to sell tickets and membership using Google Grant, targeting techniques, Lightbox, search and display ads in Google ad network, Facebook newsfeed ads, Pandora and YouTube advertising. Followed by Q & A.

Sponsored by Campbell & Company.


Presenter: Cara Egan, Seattle Art Museum; Anthony Plamondon, The Lukens Company; Jennifer Garza, Museum of Fine Arts, Houston; Tiffany Tessada, Seattle Art Museum; Hathaway Jakobsen, Honolulu Museum of Art; Kristen Shepherd, Los Angeles County Museum of Art