Corporate Partnerships: Impact on Audience Engagement
Marketing and Public Relations
Washington State Convention Center  Wednesday, May 21  8:45-10 a.m.     618 
How can museums utilize corporate partnerships to gain visitor insights and further engage and expand our 21st-century audiences? Learn about an innovative research project developed by the Minneapolis Institute of Arts and General Mills. Using the proven methodology and expertise of the General Mills Good Works team in conjunction with John Falk’s identity-based model of visitor experience, the goal was for the MIA to re-conceptualize what “museum” means to current and potential audiences.

Session Format :    Creative Collaborations

Learner Outcomes

Karleen Gardner - Minneapolis Institute of Art

Karleen Gardner, Director of Learning Innovation at the Minneapolis Institute of Art, leads initiatives and experiments in interpretation and learning in the museum and community. Gardner oversees programs in Multi-Generational Learning, Interpretation and Participatory Experiences, and School and Teacher Programs. With a visitor-centered focus, she works with cross-functional teams to conduct audience research and evaluation and to create accessible and relevant programs, in-gallery content, an

Douglas Hegley - Minneapolis Institute of Art

Douglas Hegley is the Director of Media and Technology at the Minneapolis Institute of Art. During more than 18 years in the museum technology field he has helped create collaborative technology environments, set the vision and strategy for technology and digital media, and sought to deeply engage audiences with great stories delivered digitally.

Elizabeth Mahler -

Kristin Prestegaard - Minneapolis Institute of Art

Kristin Prestegaard is Chief Engagement Officer at the Minneapolis Institute of Art. She oversees the Audience Engagement division, including custom visits, brand implementation, marketing, public relations, and design and editorial. She plays a lead role in strategizing audience engagement initiatives, and has worked in the marketing field for over 15 years.