Corporate Partnerships: Impact on Audience Engagement
Marketing and Public Relations
Washington State Convention Center  Wednesday, May 21  8:45-10 a.m.     618 
How can museums utilize corporate partnerships to gain visitor insights and further engage and expand our 21st-century audiences? Learn about an innovative research project developed by the Minneapolis Institute of Arts and General Mills. Using the proven methodology and expertise of the General Mills Good Works team in conjunction with John Falk’s identity-based model of visitor experience, the goal was for the MIA to re-conceptualize what “museum” means to current and potential audiences.

Session Format :    Creative Collaborations

Learner Outcomes

Karleen Gardner - Minneapolis Institute of Arts

Douglas Hegley - Minneapolis Institute of Arts

In 2011, Douglas Hegley joined the Minneapolis Institute of Arts as its first Director of Media and Technology, arriving after 14 years at The Metropolitan Museum of Art, where he was the General Manager of Digital Strategy. Mr. Hegley brings extensive expertise in digital content production, archiving, and distribution; new media; social networking; web and mobile apps; and information technology architecture. With degrees from Adelphi University and the University of Wisconsin-Madison, he has

Elizabeth Mahler -

Kristin Prestegaard - Minneapolis Institute of Arts

Kristin Prestegaard, Chief Engagement Officer at the Minneapolis Institute of Arts, is a visionary, savvy marketer, and a roll-up-her sleeves doer. Kristin rethinks what it means to engage people with art in order to keep museums relevant and sustainable into the 21st century and beyond. She oversees the Audience Engagement division of Marketing, Audience Engagement Events, PR, Design & Editorial, and Custom Visits.