Corporate Partnerships: Impact on Audience Engagement
Marketing and Public Relations
Washington State Convention Center  Wednesday, May 21  8:45-10 a.m.     618 
How can museums utilize corporate partnerships to gain visitor insights and further engage and expand our 21st-century audiences? Learn about an innovative research project developed by the Minneapolis Institute of Arts and General Mills. Using the proven methodology and expertise of the General Mills Good Works team in conjunction with John Falk’s identity-based model of visitor experience, the goal was for the MIA to re-conceptualize what “museum” means to current and potential audiences.

Session Format :    Creative Collaborations

Learner Outcomes