Corporate Partnerships: Impact on Audience Engagement
Marketing and Public Relations
Wednesday, May 21  8:45-10 a.m.     Washington State Convention Center  618
How can museums utilize corporate partnerships to gain visitor insights and further engage and expand our 21st-century audiences? Learn about an innovative research project developed by the Minneapolis Institute of Arts and General Mills. Using the proven methodology and expertise of the General Mills Good Works team in conjunction with John Falk’s identity-based model of visitor experience, the goal was for the MIA to re-conceptualize what “museum” means to current and potential audiences.

Presenter: Douglas Hegley, Minneapolis Institute of Arts; Kristin Prestegaard, Minneapolis Institute of Arts; Karleen Gardner, Minneapolis Institute of Arts; Elizabeth Mahler,