Advocacy 101: How to Be Effective in Your Own Community
Marketing and Public Relations
Georgia World Congress Center  Sunday, April 26  2-3:15 p.m.     B301 
The First Amendment of the U.S. Constitution explicitly includes the “right of the people…to petition the Government for a redress of grievances.” But how do we get started on a limited budget and with limited staff? And what simple steps can we take to engage elected officials using social media? In this session, panelists will discuss their successful efforts to engage state and local elected officials and to work closely with local tourism boards. Also hear why 84 percent of Museums Advocacy Day participants say they are more likely to advocate locally following their participation in Museums Advocacy Day.

Small Museums

Session Format :    Storytelling

Learner Outcomes

1. Better understand available advocacy tools, resources, strategies and tactics, tested by your peers.

2. Gain strategies and tactics for incorporating advocacy into your ongoing work at your museum, regardless of museum type, size or geographic location.

3. Identify new resources and advocates across the field for your continued use, reference, networking and advocacy.