Save! New low price for AAM members - $45 
Registration Closed

Two-part web conference!
PR and Marketing: Adopting Interactive Marketing and Social Media Strategies for Museums
In collaboration with the AAM PR and Marketing Committee (PRAM) and LearningTimes
November 18, 2009
1-2:30 p.m. and 3-4:30 p.m. (Eastern)

Is your museum’s Facebook page finding the right audience? Do your Twitter ecosystems support your institutional mission and goals? Or is your social networking toolbox missing an instruction manual? Join leading experts in social network communication, 2.0 media, technology, and public relations as they share how to successfully meld the best of traditional marketing with the latest social media strategies. Learn how to better leverage the tools available, build a plan to engage visitors and key influencers, and how to demonstrate value to internal stakeholders and decision makers.

Agenda   Registration   Fellowships   Presenters   Webinar FAQs   Online Forum   Sponsorship Opportunities

Agenda

Part 1 (1-2:30 p.m.)
Web Ecosystems: The Engagement Imperative: Communicating in a Connected World
Which Technology for Which Audience: Strategies for Engagement through Social Networks  

Part 2 (3-4:30 p.m.)
In Your Toolbox: Museums and Social Networking
PR and Journalism 2.0: How to Reach Today’s External Stakeholders
Building a Strategic Communications Plans and Calendar

Presenters

Deirdre Breakenridge, President, PFS Marketwyse, Totowa NJ

Anne Edgar, President,  Anne Edgar Associates, New York

Cindy Hwang, Project Associate, Anne Edgar Associates, New York

Jay Geneske, Assistant Director of Marketing Strategy and Online Media, Shedd Aquarium, Chicago

Jon Landers, Managing Principal, Marketing for Museums Consulting, Annapolis, MD

Rick Murray, President, Edelman Digital, Chicago, IL

Learn more about our presenters and moderators

Webconference Moderators:

Greg Stevens, Assistant Director for Professional Development, American Association of Museums, Washington, DC

Jonathan Finkelstein, Founder and Executive Producer, LearningTimes, Brooklyn, NY

Registration
$45 AAM Member
$189 Non-member

Not an AAM member yet? Join today and save!

Registration Closed. Choose to learn from your desk or build community (and lower the cost per person) by inviting a group of co-workers to learn with you (e.g., around a computer monitor in an office or in a conference room setting). Hosting a webinar is also a great way to connect with colleagues from other institutions in your area! Please note: beyond a group experience, you will not be able to share your username and password with multiple people for simultaneous use. Note: Registration closes the day before the webinar at 5 p.m. (EDT). No refunds will be given once registration has been processed.

Registration includes:

• Access to the live webinar
• On-demand access to the recorded webinar until the end of 2009
• Access to the webinar forum and resources, including the webinar PowerPoint presentations

Fellowships
AAM and the AAM Standing Professional Committees (SPC) are pleased to offer a limited number of fellowships to qualified individual AAM and SPC members for the PR and Marketing web conference. Fellowships are offered by these SPCs:

• PR and Marketing Committee (PRAM)
• Small Museum Administrators’ Committee (SMAC-AAM)

Each SPC fellowship recipient will receive one complimentary $45 registration to the web conference. Deadline for fellowship applications is Friday, November 6, 2009. Award notifications will be made by Friday, November 13. Fellowship recipients will be determined by SPC representatives and AAM professional development staff.
Learn more

Webinar FAQs

Click here to learn how an AAM webinar works.

Online Forum

Click here to access the online forum.

The web conference learning experience will be extended using the Online Forum on the AAM website, exclusively for registrants and presenters. The forum will serve as an information and entry portal for web conference participants. Each participant will receive a login and password to access the forum. Reminder: The forum will require a unique login and password that will only allow the login to be used in a single instance. You will not be able to share the username and password with multiple people for simultaneous use.