The Community Engagement Assessment assesses the museum’s understanding of and relationship with its various communities and conversely examines their perception of and experience with the museum. It helps museums gather better input from their constituents, develop a more nuanced view about the community’s demographics and needs, respond to the changing nature of its audiences and incorporate these findings into planning and operational decisions. It helps museums form new collaborations and strengthen old ones.
Common outcomes for the Community Engagement Assessment are:
Improve the alignment of
- mission with audience and community
- resource allocation with audience and community needs
Increase understanding of the
- museum’s community and stakeholders
- how the museum is perceived by its audiences and community
Improve the museum’s ability to
- communicate with the community
- serve its audiences
- identify and develop potential audiences
- create collaborations to address community needs
- incorporate community needs into long-range plans
- conduct an audience evaluation
- improve visitor services
- meet audience needs through exhibitions and programming
- raise funds to support community needs
- write/review/revise policies and procedures
- write a long-range interpretive plan
- write an emergency management plan
- Prepare for accreditation or reaccreditation
Activities in the Community Engagement Assessment focus on:
- the public's perception of the museum
- how the public experiences the museum
- methods to get the community, staff and governing authority involved
Click here to see other assessment types.
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