Information Center

Customized research assistance and a collection of over 1,000 documents of sample policies, plans and forms from museums of all types and sizes.


The Bookstore

The most informative and authoritative professional literature on every aspect of museum operations. 


Continuum of Excellence

Learn about steps you can take toward excellence.


Marketing and Public Relations

Legal Issues

This section has information about CAN-SPAM, do-not-call registries, fax advertising, freedom of information, mail order marketing, marketing & selling on the Internet, privacy, sign protection & regulation, and sweepstake promotions.

Marketing Planning

This section offers the broadest resources; they explain marketing concepts and strategies and define terms. It has materials to help museums develop marketing plans, public relations plans and promotional campaigns.

Positioning and Branding

This section provides information to help a museum develop the organization's image and communicate why it is worthy of support.

Promotion

This section addresses advertising, Internet promotion, printed materials, signage and tourism.

Public Relations

This section has resources on community relations, crisis communication, media relations, social media, and visitor services.

Research

This section provides resources on attendance, methods & sources for primary & secondary market research, and market segments.