Attendance
The Alliance has compiled this set of attendance resources from amongst its own offerings as well as those throughout the nonprofit and museum sector.
Alliance Resources
Drawing on ideas and examples from a variety of institutions—from both inside and outside the museum field—experts from AAM’s PR and Marketing Professional Network (PRAM), offer a fast-paced review of some of today’s most interesting ideas concerning audience engagement. (PDF, 70 pages).
Other Resources
Theme Index and Museum Index – Global Attractions Attendance Report
This report, produced jointly by TEA and AECOM, provides figures and analysis of the performance of theme/amusement parks as well as museums worldwide.