Positioning and Branding
The Alliance has compiled this set of positioning and branding resources from throughout the nonprofit and museum sector.
8 Tips for Successful Museum Branding
Creative agency, General Public, explains the basics of founding a museum brand identity.
How to Create a Great Museum Brand Identity?
This article from MuseumNext goes through the elements and process of designing a brand identity.
Smithsonian Identity Guidelines
The Smithsonian Institution shares its brand identity guidelines.