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Road to Results: Knowing Your Audience

Category: Building Audiences


This webinar explores four of the nine effective practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing the Need, Identifying the Target Audience that Fits, Identifying and Removing Barriers, Taking Out the Guesswork). Case studies explore the successes, challenges and lessons learned from using audience research to build audiences.

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