Wednesday, May 6, 2020
2:00 pm to 3:00 pm Eastern Time
This week we’ll tackle a GIANT concern on everyone’s mind, and one that we haven’t quite addressed yet in any significant manner: Pricing.
How do we price our offering in the next normal? How do we balance the price of a ticket vs. the new experience we can now offer vs. our operating revenue? What does dynamic pricing look like in the future? We’ll work to answer these questions, but then we’ll also take the discussion beyond the dollar value of a ticket.
Will we accept cash? What are the financial implications to pricing in the new normal? Are there new products we should offer, for example a different membership/season pass scheme for locals, or a higher-value VIP experience to compensate for less capacity? How are we soliciting and accepting donations? And what about third party sales through online travel agencies?
Join our Gateway experts plus a panel of industry professionals for what will absolutely be a robust, relevant and revealing conversation on how you should be planning to price your guest experience in a post-COVID world.
The statements and opinions expressed by panelists, hosts, attendees, or other participants of this event are their own and do not necessarily reflect the opinions of, nor are endorsed by, the American Alliance of Museums.