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Recent Posts by Bob Harlow

Converting Family into Fans: How the Contemporary Jewish Museum expanded its reach to a new audience.

Category: Building Audiences
This article originally appeared in the July/August 2017 issue of Museum magazine. Since its founding in 1984, the Contemporary Jewish Museum (CJM) had been in a 2,500-square-foot space in …

More than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults

Category: Building Audiences
This article originally appeared in the March/April 2016 issue of the Museum magazine.  Many arts organizations face a similar challenge—declining participation by young adults. The …

First Steps for Engaging New Audiences

Category: Building Audiences
In the Wallace  Foundation report The Road to Results: Effective Practices for Building Arts Audiences, (2014, The Wallace Foundation), Bob Harlow identifies and examines nine practices of …

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