View a recording of Social Media Benchmarking: Evaluation Projects in Action at the Cleveland Museum of Art
which began a dedicated exploration into new metrics for social media benchmarking upon the museum’s temporary closure due to the pandemic in spring 2020.
View a recording of “CARE-apy: How to Evaluate Without a Staff Evaluator,” a webinar presented by the Committee on Audience Research and Evaluation on April 30, 2020. Emily Craig and Michelle Mileham are two museum professionals who juggle conducting evaluations alongside many other responsibilities for their institutions.
View a recording of “Starting Evaluation with Team-Based Inquiry,” a webinar presented by the Committee on Audience Research and Evaluation on March 11, 2020. Presenters from the Minnesota Historical Society and Como Park Zoo and Conservancy share a useful framework for engaging all types of museum staff in evaluating specific programs and organization-wide efforts.
View a recording of “Examining and Applying Data for Action: A CARE Webinar on Understanding and Using Data,” a webinar presented by the Committee on Audience Research and Evaluation on October 30, 2019. Evaluation and research leaders from AAM’s Committee on Audience Research and Evaluation present tools and experiences to walk participants through how to present information, facilitate data discussions, and support teams in using the data to move forward with ideas, decisions, directions, and more.
View a recording of “CAREapy: Research With, Not On: Engaging in Authentic Collaboration with Communities,” as STEM-RJ racial justice advocates share their stories and experiences, researchers focus on how they’re using participatory approaches, and practitioners discuss what it means to co-create.
View a recording of “CAREapy: Expanding COVES to Art Museums” to learn about the Collaboration for Ongoing Visitor Experience Studies (COVES) is designed to unite museums in systematically collecting audience-level data with a focus on institutional and field-wide improvement and how we are engaging in critical conversation with art museums as we review and revise the instrument to serve their unique needs.
View a recording of “CARE-apy: Psychological Science and the Visitor Experience” to learn about the psychological science that museums can use to measure different aspects of the audience experience, especially those that have proven to be most challenging to measure.