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Using digital platforms to remain connected to audiences during closures

DecorativeBy Brendan Ciecko, Founder and CEO of Cuseum

With the widespread closures as a result of the coronavirus pandemic, it is more important than ever for museums and cultural attractions to explore new digital and remote ways to reach audiences. In China, the government is encouraging museums to “promote new technology and inheritance of our country’s cultural heritage,” and Art Basel has launched new online “viewing rooms” in light of the cancellation of its major Hong Kong fair. Online collections, virtual reality, 360-degree video, and live streams have the potential to play critical roles in engaging the public during this global health emergency.

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