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Sponsor the 2022 edition of TrendsWatch!

TrendsWatch is the perfect opportunity to show your support for a critical annual publication for the museum field, and would not be possible without our sponsors who fund the labor and production expenses incurred from researching and creating this leading report.

Why sponsor?

TrendsWatch is loved by museum people: TrendsWatch ranks high as a very useful report for museum professionals who use it for professional development, strategic planning, to educate their boards and staff, and to spark conversations with colleagues.

TrendsWatch is popular: TrendsWatch reaches over 36,000 readers with almost half stating that they share the report with others inside (76%) and outside (27%) of the museum field, as well as with their boards (29%).

TrendsWatch is accessed by readers across the field: TrendsWatch’s primary audience is museum directors (22%) and museum staff (40%), also reaching independent professionals, nonprofit professionals, higher education educators, and trustees.

Take a look at what our readers have to say about TrendsWatch:

“TrendsWatch is the ready-reference for museum planning.” – Museum Director

“I can’t over emphasize what an essential resource this has become to my work. Both in highlighting emerging trends and in deepening my understanding of trends I was already tracking, this provides such rich thinking and examples to inform our future planning.” – Museum Director

Invaluable intel–astute, provocative, and user-friendly.” – University Professor

“I always find it one of the most important pieces that I read each year. And I reference it a lot – even several years after a particular report” – Museum Director

“All issues have become part of my professional library because of their lasting value” – Museum Staff Member

“We printed our own copies for distribution to key donors and trustees. For us, it is an aspirational document that is essential to our visioning and strategic planning.” – Museum Director


For organizations interested in sponsoring TrendsWatch, please contact Shelagh Grimshaw.

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