Market Research

The Alliance has compiled this set of market research resources from throughout the nonprofit and museum sector.

The Road to Results: Effective Practices for Building Arts Audiences

The Wallace Foundation shares its 2014 guide to effectively building audiences. This document is based on 10 case studies of arts organizations, including museums, opera companies, a theater and other institutions that undertook audience-building projects as part of the Wallace Excellence Awards initiative.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.