Skip to content

As Museums Fall in Love With ‘Experiences,’ Their Core Missions Face Redefinition

Category: Building Audiences

For artnet News, Naomi Rea follows museums’ forays into the “experience economy,” which emphasizes the non-virtual, immersive aspects of visiting physical places. While the commercial world has borrowed from the language and tactics of museums in the past, she observes, the reverse is now true too. With this bidirectional influence, are the commercial and cultural sectors converging too closely?

While traditionalists might balk at the very thought of museums morphing into millennial pink playgrounds like the Museum of Ice Cream (which even has its own arty acronym MOIC), in an age of declining public funding for museums, and at a time when donors want to see their philanthropy reach a broad and younger audience, institutions ignore the experience economy at their peril.

—Naomi Rea


Remember around 10 years ago, when "curate" became the mot du jour, descending from the ivory tower of museums and white-cube galleries to describe everything from coffee carts to sneaker stores to nightclubs? Now there's a new buzzword in town, and that word is "experience."

Continue Reading at artnet News

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.