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Why Do Millennials Donate to Cultural Organizations?

Category: Financial Stability
7 hands with hundred dollar bills in them

Millennials represent the largest generation in the US, and they are thus the most frequent visitors to cultural organizations such as zoos, aquariums, museums, and performing arts entities. At the same time, entities are not reaching them at representative rates, meaning millennials are both the generation we need to keep happy and the generation we need to better attract.

Despite active discussion about cultivating millennial visitors, cultural institutions don’t seem to have the same level of active discussion about cultivating millennial donors.

–Colleen Dilenschneider

Millennials donate for different primary reasons than other adult generations. Oh, millennials. We frequently talk about them in the cultural sector - and for good reason. Millennials represent the largest generation in the US, and they are thus the mostRead More ›

Continue Reading at Colleen Dilenschneider

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