Museums should use the opportunity of the COVID-19 closures to experiment and take their practice into the future.
“The weeks or months that museums are closed should not be squandered, but rather deemed an opportunity for experimentation in alternative ways of gathering large and diverse audiences without the requirement of physical presence.”
Several days ago, the Philadelphia Orchestra performed Beethoven's 5th and 6th Symphonies to a completely empty concert hall. The musicians were sharply dressed as always, and the music was performed with customary formality. Everything was familiar until the concert ended without applause. Facing thousands of empty seats, the musicians bowed in silence.