How AI Is Changing Sales

Category: Financial Stability

This article discusses five business applications of artificial intelligence–price optimization, forecasting, upselling and cross-selling, lead scoring, and managing for performance–that museums might adopt for their own operations.

“The challenge for any company is always finding new ways to grow their revenue, reduce costs, and expand market share, while at the same time minimizing risks.”

–Victor Antonio

Executive Summary Companies are using AI in all kinds of innovative ways to advance their businesses. Sales is a key area where AI can be particularly valuable. Sales managers face the daunting challenge of trying to predict where their team's total sales numbers will fall each quarter.

Continue Reading at Harvard Business Review

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum Magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *