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Access matters: How rethinking low-cost memberships promoted inclusion and boosted visits at the Madison Children’s Museum

Category: Diversity, Equity, Accessibility, and Inclusion

The Madison Children’s Museum took risks when they wanted to expand their commitment to inclusiveness and accessibility without sacrificing financial growth.

“Financially, it actually worked out to our benefit,” Bonnici said, noting that funders and donors who want the museum to be “essential to (its) community” stepped up their contributions because of the museum’s efforts to increase access. “

-Sandra Bonnici, associate director of education, diversity and inclusion

About four years ago, staff at the Madison Children's Museum took a risk. For years the museum had required families to present documentation - proving, for example, that they receive food stamps or that their children have special needs - in order to receive discounted "Access for Everyone" admission and membership rates.

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