This article describes a recent augmented reality take-over of the permanent collection exhibitions at MoMA in New York. The artist collective MoMAR used this form of technology to make express opinions about MoMA’s collecting and exhibition practices.
The article begins to unpack many issues surrounding the use of Augmented Reality in public spaces such as art museums and discusses the mechanics of how AR might be used for protests such as this one.
It’s interesting to see augmented reality used as a vehicle for protests, given it’s imperceivable to passersby unless they have an app installed and hold their phones over the correct geolocations.
Image: Mack DeGeurin A collective of eight internet artists transformed the Jackson Pollock room in the New York City Museum of Modern Art into their own augmented reality gallery-without the museum's permission. The collective, which calls itself "MoMAR," is making a statement against elitism and exclusivity in the art world with its group art installation Hello, we're from the internet.