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Is Instagram culture a positive influence for museums?

Category: Marketing & Public Relations
museum visitors looking at exhibit

Social media engagement and its impact on museums continues to be a topic of discussion in the museum field. In this article, Carly Straughan looks at how Instagram and social media influencers have impacted both large and small museums.

“But is social media a positive influence in museums, driving new markets, increasing engagement and raising funds or is it killing a once revered pastime with selfies, shallow engagement and influencers? And most importantly does it really matter how you experience a museum as long as you visit?”

– Carly Straughan

I would expect many of us who work in the industry remember the first time we visited a museum we have since grown to love, the first time we saw an exhibition that would change our perception or the first time we saw a piece of art that would impact our lives forever.

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