Judith H. Dobrzynski delves into several case studies from The Wallace Foundation’s “Building Audiences for Sustainability” initiative. Over the course of the past decade, the foundation has funded audience-building initiatives by developing resources to help institutions analyze their own data.
“Changing attitudes—which is what these measures aim to do—isn’t always easy, especially if they were formed by a negative previous arts experience or are ingrained within a person’s social group.”
The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.