The Road to Participation: Countering Misperceptions

Category: Building Audiences
Graphic icon for the Audience Journey map.

Judith H. Dobrzynski delves into several case studies from The Wallace Foundation’s “Building Audiences for Sustainability” initiative. Over the course of the past decade, the foundation has funded audience-building initiatives by developing resources to help institutions analyze their own data.

“Changing attitudes—which is what these measures aim to do—isn’t always easy, especially if they were formed by a negative previous arts experience or are ingrained within a person’s social group.”

– Judith H. Dobrzynski

The Wallace Foundation and its partners have developed a much better understanding of the reasons people choose to go, or not to go, to an arts performance or exhibition. The decision is not a simple case of yes or no.

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