As museums go into lockdown, they are relying on social media to help them connect with the public. Adam Koszary takes an irreverent approach to his communications duties while at the Museum of English Rural Life.
Adam Koszary turned a tiny agricultural museum into a social media sensation. What can the world's major institutions learn from him? That tweet was just the latest quirky success from Adam Koszary, the Royal Academy's social media editor, a man whose flippant, conversational approach to Twitter has gotten him so much attention over the past two years that one of Silicon Valley's biggest companies briefly lured him away.