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Museum World’s King of Memes Brings Humor to Lockdown

Category: Community Engagement & Impact
Adam Koszary in front of a large green bush.
Suzanne Plunkett for The New York Times

As museums go into lockdown, they are relying on social media to help them connect with the public. Adam Koszary takes an irreverent approach to his communications duties while at the Museum of English Rural Life.

“Around 50,000 people visited the museum in 2019, up from around 28,000 in 2017.”

– Alex Marshall

Adam Koszary turned a tiny agricultural museum into a social media sensation. What can the world's major institutions learn from him? That tweet was just the latest quirky success from Adam Koszary, the Royal Academy's social media editor, a man whose flippant, conversational approach to Twitter has gotten him so much attention over the past two years that one of Silicon Valley's biggest companies briefly lured him away.

Continue Reading at Nytimes

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