Using the Sydney Opera House as an example, Cristina Garduño Freeman describes how more people than ever are interacting with cultural heritage more frequently online than in-person.
“The Sydney Opera House always held the promise of transformation of Sydney. Now global online communities are transforming it.”
Most people's experience of World Heritage is now a digital one. Whether it's on social media, an official website, Wikipedia or a simple Google search, this shift in "visitation" means many people who engage with World Heritage will never physically travel to the actual site.