Skip to content

When it comes to museum attendance, it’s more than just a numbers game

Category: Attendance

London’s National Portrait Gallery director Nicholas Cullinan considers the ways in which cultural institutions can measure their audience engagement and stresses that attendance figures are not the only way cultural institutions should judge the success of exhibitions.

“Attendance is obviously important, and we should, of course, celebrate the exhibitions that welcome large numbers. But we should be very cautious not to make this the only way we judge success or to diminish the (necessarily) multifaceted achievements of museums and galleries and the different roles, remits and audiences, both large and small, they exist to serve.”

– Nicholas Cullinan

 

At this time of year, when The Art Newspaper publishes its annual round-up of museum visitor figures, it is fascinating to see how venues around the world have performed. However, a "league table" only tells part of the complex story of how cultural institutions reach and engage audiences.

Continue Reading at The Art Newspaper

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum Magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *