New app turns Twin Cities’ largest museum into a giant escape room

Category: Building Audiences
Promotional image for “Riddle Mia This”; 2018 3M Art and Technology Award; Designed by Samantha Porter and Colin McFadden; Presented by 3M with generous support provided by Accenture.
Promotional image for “Riddle Mia This”; 2018 3M Art and Technology Award; Designed by Samantha Porter and Colin McFadden; Presented by 3M with generous support provided by Accenture.

The Minneapolis Institute of Art joins a growing number of museums using the popular “escape room” format to provide a playful, engaging experience for visitors.

“We believe the museum has been infiltrated by members of the secret society Nulla Vectes. As you know, they believe that technology has severed our connection with reality and made us lose our appreciation for things like art. We believe they’re close to completing a disruption device, which will render all electronic devices inoperable.”

–MIA director Kaywin Feldman introducing the plot of Riddle MIA This

The Minneapolis Institute of Art has a problem. They've called in an expert to solve it. You. You're Professor Jones. With nary a Nic Cage or Tom Hanks to lend a museum-sleuthing hand, you must follow clues and unravel the mystery in the museum.

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