PRAM Mid-Atlantic Regional Summit: Matching Research Methods to Marketing Goals
Thursday, May 31
2-6 p.m.
New York Botanical Garden
Join PRAM Mid-Atlantic Committee for an informative presentation by George Wachtel, president of Audience Research & Analysis and Donna Keren, senior vice president for research and analysis at NYC & Company, on marketing research methods used strategically by museums to understand and plan for current and potential visitors.
Learn more and register today.
2012 Annual Meeting and MuseumExpo
- See who was there via our list of attendees.
- Get the handouts from your favorite sessions.
New from the AAM Press
A Life in Museums: Managing Your Museum Career
Whether you're an experienced leader, a mid-career professional hoping for a promotion, or a recent grad applying for your first internship,A Life in Museums: Managing Your Museum Career is the guide you need—full of sound advice, practical tips and illuminating personal stories that span the array of museum disciplines. This is a book you are sure to reference—and share—for years to come.
Makes a great graduation gift for that college or high school grad on your list!
