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Advertising & Partnerships

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Each year, museums spend $1.4 billion on facility management/capital improvements and $21 million on products and services. Engage more museums through AAM, and connect with 30,000 individuals and museum members year-round on our platforms to promote your brand and increase your company’s visibility. By choosing one or more of these marketing opportunities you are also supporting Alliance initiatives that cultivate excellence in museums and unify those serving in the field.

Advertising – year round and at the AAM Annual Meeting & MuseumExpo

Cover page of AAM media kit

Reach AAM members year-round, reinforce your brand, and align with content that reaches the largest number of museum professionals of any museum service organization.

Dive into our 2023 Advertising Media Kit for more information on placements, rates, and securing your advertising space. 

Museum Magazine is AAM’s award-winning flagship publication reaching more than 23,000 museums and professionals six times a year and offers multiple ad sizes and placement options for display in digital and print editions, as well as advertorials.

AAM’s website had more than 4.9 million pageviews in 2021. Placement opportunities are available on the homepage, specific Alliance Blog categories, and more.

AAM’s JobHQ offers premium placement for your digital ad as the most visited museum jobs board on the web (960k unique pageviews in 2021).

Aviso, our weekly member-exclusive newsletter, delivers the latest museum industry news and opportunities to over 26,000 museum professionals.

Dispatches from the Future of Museums is the weekly newsletter from our Center for the Future of Museums to over 36,000 subscribers, highlighting trends that will shape the museum community in the years and decades ahead.

Museum Junction is an extremely popular online discussion forum for museum professionals, with over 75,000 visitors per year plus email digests to 38,000 subscribers.

Advertorials on the Alliance Blog offer you an opportunity to share your story and details of your products or services, in your own voice, on the blog read by thousands of museum professionals around the globe. Advertorials are timely, well-written, and help museum professionals make informed decisions about the best products and services to do their jobs better and more efficiently.

AAM Annual Meeting & MuseumExpo brings together thousands of museum professionals from across the U.S. and around the world and features interactive educational sessions, networking events, and a vibrant exhibit hall. Advertising placements include Museum magazine’s MuseumExpo Product Guide, Annual Meeting App, AAM Annual Meeting Website, and newsletters.

Bookings can be made by contacting

AAM Annual Meeting & MuseumExpo – exhibit, sponsor, advertise

Branding for 2023 AAM Annual Meeting & MuseumExpo.Attend the AAM Annual Meeting & MuseumExpo, the largest gathering of museum professionals in the world, with 5,000 attendees from the U.S. and more than 50 countries. Exhibit, advertise, and sponsor and receive top-level exposure to decision makers, which can lead to a significant increase in museum market share.

During the pandemic, we hosted our first two virtual conferences in 2020 and 2021, bringing the energy of in-person events to virtual. In 2022 our in-person conference was a resounding success in Boston.

Join us May 19-22, 2023, in Denver!

Advocacy: Speak up for Museums – sponsor

Event graphic for Museums Advocacy Day 2022, February 28-March 1, reads "Welcome, Advocates!"

Bring your enthusiasm and participate in the field’s annual Museums Advocacy Day on Capitol Hill, where hundreds of advocates gather in person to bring a unified message to Congress about why museums are essential and the need for funding. View the list of 2022 Supporters.

Join us February 28-March 1, 2023, in Washington, DC! Breakfast and lunch sponsorships are available. 

TrendsWatch Report – sponsor and advertise

Promote your brand with an eye to the future. AAM’s Center for the Future of Museums produces the “ready-reference for museum planningannual TrendsWatch report. TrendsWatch addresses the challenges of coming decades and rapidly changing economic, cultural, ecological, political, and technological landscapes.

TrendsWatch 2023 will focus on the post-pandemic future and it will be published in the January edition of Museum magazine. There will be a special post-pandemic themed advertising section. Sponsors receive recognition in the report and associated communications.

Museum Marketplace – get a listing and advertise

Branding for

Designed as the go to directory for the museum field, engage more museums and industry partners with a listing. Museum Marketplace offers more than 50 categories of museum-related businesses. List your company at the Basic or Enhanced levels. Renews annually.

New Industry Members receive a special offer (see below).

AAM Mailing List – reach our members directly

View the data card for counts and list rental pricing. For assistance, contact 800-708-5478 or

Industry Membership – enjoy discounts, access, and field-wide updates

Alt text: A busy MuseumExpo

Become an Industry Member and stay informed with two individual professional memberships, plus discounts on exhibiting, advertising, mailing list rentals, JobHQ, event registration, and more. Enjoy access to 20 Professional Networks and complimentary subscriptions to Museum, Aviso, and Dispatches from the Future of Museums.

Special offer for new Industry Members: FREE Basic listing in Museum Marketplace or 25% discount on an Enhanced listing for one year.

View the list of current Industry Members.

Interested in these marketing opportunities? Have a new product or service to promote? Contact about developing a marketing plan.

Other ways to engage with museums

Join the conversation on Museum Junction, the museum community space for sharing information and ideas.

Submit a session proposal, attend the AAM Annual Meeting & MuseumExpo, and network at conference events. The call for proposals was released September 29 and the deadline is October 28, 2022.

Share your expertise as a thought leader on the Alliance Blog, in Museum magazine, and through the AAM Press. Submit your story ideas here. You can also promote your solutions with advertorials on the Blog and in Museum.

Exhibition planning, development, and design companies can join the NAME professional network and become a sponsor and receive benefits.

Source new perspectives and ideas by getting involved. Build your professional network in museums, and enjoy making connections and learning from each other.

Connect with museum professionals from the Americas and beyond at the biannual Conference of the Americas. Most recent: November 20-22, 2019, in Oaxaca, Mexico. Next: date and location to be confirmed.

Apply with a museum for an award and be recognized for excellence within or in support of the museum field. (Note: to maximize reach, engagement, impact, and learning for the museum field—as well as the celebration of our inspiring award winners—AAM awards programs are currently under review and temporarily on hold.)

To learn more about these marketing opportunities and becoming a corporate partner, please contact

Your marketing investment supports excellence in Museums, such as our content platforms and these resources we created for the museum field during the Coronavirus pandemic. 

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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