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Advertising & Partnerships

Partner with Us

Each year, museums spend $1.4 billion on facility management/capital improvements and $21 million on products and services. Engage more museums through AAM, and connect with 30,000 individuals and museum members year-round on our platforms to promote your products and services and increase your organization’s visibility. By choosing one or more of these marketing opportunities you are also supporting Alliance initiatives that cultivate excellence in museums and unify those serving in the field.

Advertising – year round and at the AAM Annual Meeting & MuseumExpo


Reach AAM members year round, reinforce your brand, and align with content that reaches the largest number of museum professionals of any museum service organization.

» Dive into our 2024 Advertising Media Kit for more information on placements, rates, and securing your advertising space. 

Museum Magazine is AAM’s award-winning flagship publication reaching more than 23,000 museums and professionals six times a year and offers multiple ad sizes and placement options for display in digital and print editions, as well as advertorials.

AAM’s website had more than 3.9 million pageviews in 2022, and focuses on key categories of interest to museums along with dedicated pages for member services. Placement opportunities are available on the aam-us.org homepage, specific Alliance Blog categories, and more.

AAM’s JobHQ offers premium placement for your digital ad as the most visited museum jobs board on the web (averages over 63k visitors per month).

Aviso, our weekly member-exclusive newsletter, delivers the latest museum industry news and opportunities to over 27,000 museum professionals.

Dispatches from the Future of Museums is the weekly newsletter from our Center for the Future of Museums to over 40,000 subscribers, highlighting trends that will shape the museum community in the years and decades ahead.

Museum Junction, a popular online discussion forum for museum professionals, has over 60,000 users and serves as a convening place for members of the museum community.

Advertorials on the Alliance Blog offer you an opportunity to share your story and details of your products or services, in your own voice, on the blog read by thousands of museum professionals around the globe. Advertorials are timely and help museum professionals make informed decisions about the best products and services to do their jobs better and more efficiently.

AAM Annual Meeting & MuseumExpo brings together thousands of museum professionals from across the U.S. and around the world and features interactive educational sessions, networking events, and a vibrant exhibit hall. Advertising placements include Museum magazine’s Product Preview Guide, Annual Meeting App, AAM Annual Meeting Website, and newsletters.

Exhibition is a journal of exhibition theory and practice for the museum community. Each issue, organized around a theme, offers more than 100 pages of thought-provoking articles, exhibition critiques, and commentary, technical articles, and essays. Highlight your products and services in the journal for 1,100 exhibitions and museum professionals, and archives of the journal available on the AAM website.

The Future of Museums Summit is a new, two-day virtual Summit highlighting the profound disruption of the past several years and how museums can create a better, more equitable, and resilient future. With advertising placements for the Summit, reach key decision makers, illustrate your thought leadership, and gather leads.

Bookings can be made by contacting aamad@adboomadvertising.com.


AAM Annual Meeting & MuseumExpo – exhibit, sponsor, advertise

Branding for 2023 AAM Annual Meeting & MuseumExpo.The AAM Annual Meeting & MuseumExpo is the largest gathering of museum professionals in the world, with 5,000 attendees from the U.S. and more than 50 countries. Exhibit, sponsor, and advertise and receive unique exposure to museum leaders and excellent networking opportunities.

Come ready to explore, learn, and be transformed on May 16-19, 2024 in Baltimore. Exploring the theme of thriving museums, healthy communities, there will be engaging sessions and workshops, a MuseumExpo packed with suppliers, networking lunches, and evening parties at local museums.

In 2023 we debuted a new Product Preview Guide in the May/June edition of Museum magazine, featuring advertisers and exhibitors. To sign up for the Product Guide in 2024, contact aamad@adboomadvertising.com.


Advocacy: Speak up for Museums – sponsor

Bring your enthusiasm to the field’s annual Museums Advocacy Day on Capitol Hill, where hundreds of advocates gather in person to bring a unified message to Congress about why museums are essential and the need for funding. View the list of 2023 Supporters.

Join us in Washington, DC in February 2024. Breakfast and lunch sponsorships available. 


New! Future of Museums Summit – sponsor and advertise

Our latest initiative from the Center for the Future of Museums, this virtual convening brings together topics that will impact museum missions and audiences in the foreseeable future. The inaugural Future of Museums Summit takes place November 1-2, 2023.

Sponsorships and advertising available.


TrendsWatch Report – sponsor and advertise

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Promote your brand with an eye to the future by sponsoring or advertising in TrendsWatch, the Alliance’s annual forecasting report and guide produced by the Center for the Future of Museums.

Now published even more widely in the January/February edition of Museum magazine, TrendsWatch includes an advertising section and sponsor recognition.


Museum Marketplace – sign up for a listing and advertise

Branding for museummarketplace.com

Designed as the go to directory for the museum field, engage more museums and industry partners with a listing. Museum Marketplace offers more than 50 categories of museum-related products and services. List your company at the Basic or Enhanced level. Automatically renewed annually.

New Industry Members receive a special offer (see below).


JobHQ – post your job openings and advertise

Job HQ - looking for qualified candidates? Post a job!Looking for candidates for your job openings? JobHQ is the most visited museum jobs site on the web, where you can post jobs and gain more visibility for your company in front of hiring managers and job seekers with advertising placements.

JobHQ is free for job seekers. Members receive a discount on job postings.


AAM Member Mailing List – reach our members directly

View the data card for counts and list rental pricing. To place an order contact 800-708-5478 or sales@infocusmarketing.com.


Industry Membership – enjoy discounts, access, and field-wide updates

Alt text: A busy MuseumExpo

Become an Industry Member and stay informed with two individual professional memberships, plus discounts on exhibiting, advertising, mailing list rentals, JobHQ, event registration, and more. Enjoy complimentary subscriptions to Museum, Aviso, and Dispatches from the Future of Museums.

Special offer for new Industry Members: FREE Basic listing in Museum Marketplace or 25% discount on an Enhanced listing for one year.

View the list of current Industry Members.


Interested in these marketing opportunities? Have a new product or service to promote? Contact CorporatePartnerships@aam-us.org about developing a marketing plan.


Other ways to engage with museums

Join the conversation on our new platform for Museum Junction, the museum community space for sharing information and ideas.

Submit a session proposal, attend the AAM Annual Meeting & MuseumExpo, and network at conference events. For #AAM2024 the call for proposals closed on October 6.

Share your expertise as a thought leader on the Alliance Blog, in Museum magazine, and through the AAM Press. Submit your story ideas here. You can also promote your solutions with advertorials on the Blog and in Museum.

Source new perspectives and ideas by getting involved and enjoy making connections and learning from each other.

Connect with museum professionals from the Americas and beyond at the biannual Conference of the Americas. It was most recently held on November 20-22, 2019, in Oaxaca, Mexico. The next date and location is to be confirmed.

Apply with a museum for an award and be recognized for excellence within or in support of the museum field.
To better highlight and celebrate the museum professional community in all its diversity, we are in the process of redesigning an awards program that aligns with AAM’s strategic framework and centers equity and inclusion. Learn more.

To support excellence in museums and learn more about these marketing opportunities and becoming a corporate partner, please contact Shelon Atwater and Shelagh Grimshaw at CorporatePartnerships@aam-us.org.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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