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Museum Assessment Program (MAP)

About MAP

Since its inception in 1981, the Museum Assessment Program (MAP) has helped more than 5,000 small and mid-sized museums of all types strengthen operations, plan for the future, and meet standards.

Through a one-year process of self-assessment, institutional activities, and consultative peer review with a site visit and recommendations, your museum emerges with:

  • Greater alignment of activities, mission, and resources
  • Analysis of its strengths, weaknesses, and opportunities
  • Prioritized roadmap for improving operations and meeting standards
  • Practices benchmarked to standards
  • Enhanced credibility with potential funders and donors
  • Improved communications between staff, board, and other constituents
  • Expert advice, recommendations, and resources
  • Increased capacity for strategic planning
  • Preparation for core document verification, accreditation or reaccreditation

MAP offers five different assessments to choose from:

  • Organizational
  • Collections Stewardship
  • Education & Interpretation
  • Community & Audience Engagement
  • Board Leadership

Find out which one is right for your museum and the date for the next application deadline.

MAP also offers a special Follow Up Visit Opportunity for museums who have completed a MAP between 2013 and 2019. Interested in a MAP Follow Up Visit Opportunity? Contact MAP staff at map@aam-us.org to be added to the notification list and receive an email when the application is available.

MAP is supported through a cooperative agreement between the Institute of Museum and Library Services and the American Alliance of Museums.

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