2023 Impact Report

The keynote panel at the 2023 AAM Annual Meeting & MuseumExpo in discussion on stage in front of a large crowd.

From Your AAM Team

In 2023, our communities faced massive challenges, and museum professionals were there to respond in ways that expanded our understanding of how museums can touch lives, support communities, and transform society. We extend our gratitude to all who are a part of the Alliance—our members, donors, volunteers, and supporters—for all the ways you make the museum sector stronger. As we plan for the years ahead, we are committed to providing you with even more of the tools, resources, connections, and inspiration you need to further this work; and to championing your work. From all of us at AAM, thank you for being a part of our Alliance! 

Marilyn, Brooke, Caitlyn, Megan, Grace, Elizabeth, Natanya, Dean, Cecelia, Joseph, Rachel, Sakina, Carys, Jennifer, Eileen, Michelle, Susan, Tiffany, Tieyara, Julie, Diya, Danyelle, Brianne, Martha, Stanneke, Carol, Amy, Vanessa, Barry, Alana, Joshua, Anthony, Carlos, Ryan, Shelon, Grace, Kristin, Kyle, and Ren

2023 by the Numbers

new members welcomed into the Alliance

museums participated in the Museum Assessment Program

volunteer Peer Reviewers participated in Excellence programs

museums received Accreditation or Reaccreditation

attendees at the 2023 AAM Annual Meeting & MuseumExpo

learners used AAM resources and programs for professional development

Our Work

AAM’s daily work is informed and inspired by our mission to champion equitable and impactful museums. We are committed to:

• Developing resources that build resilience, support professional practices, and encourage creativity and innovation
• Offering places to convene for inspiration, professional development, and networking
• Advocating for funding and policies that support museum staff and programs

Browse a few highlights from 2023.

New Standards for Museums with Native American Collections


The School for Advanced Research and AAM announced the release of the SMNAC, the result of years of work from experts who are guiding a field-wide effort to take NAGPRA several steps further. The document will be used as guidance to inform AAM Museum Assessment Program and Accreditation reviews for museums with Native American collections.

80% increase in funding to OMS over the past decade


In 2023, we witnessed an advocacy milestone: an 80% increase in funding over the past decade to the Institute of Museum and Library Services’ Office of Museum Services. This accomplishment would not be possible without the rigorous advocacy work of our collective Alliance.

Museum-Goer Data


In 2023, we partnered again with Wilkening Consulting to help museums gain deeper insights into their visitors’ behaviors and values through the Annual Survey of Museum-Goers, which focused this year on three themes: connection to humanity, civic participation, and rebuilding museum visitation.

New Member Resource Library


With thousands of articles, toolkits, tipsheets, and videos, AAM’s resource library was in need of an upgrade to deliver this wealth of resources to members in an easy-to-use way. In 2023, AAM launched a new member resource library that has since had a 40% increase in use.

Nearly 200 New Resources & Articles

Thought leadership

From topics on exhibitions and decolonization to workplace trends and emotional intelligence, 191 resources, blog posts, articles, and books were published in 2023, powered by the thought leadership of museum professionals from across the field.

National Snapshot of US Museums


The 2023 National Snapshot of United States Museums tracked key metrics the Alliance began to collect in June 2020 to assess the impact of the COVID-19 pandemic on museums and other topics of concern for the museum field.

Future of Museums Summit


Using the profound disruptions of the past several years, museums can create a better, more equitable, and resilient future. In 2023, AAM launched the virtual Future of Museums Summit, with nearly 1,000 attendees, to explore how.

Upgrades to Museum Junction


With a major upgrade offering a more dynamic experience and new peer communities, Museum Junction, AAM’s online community, has grown by nearly 20% with 5x the number of peer communities and 70,000 users.

Museum Leadership Circle

Museum Leadership Circle members know the power of working collectively as an Alliance. With their unrestricted annual gifts, they support the whole of our work, from advocacy and the Center for the Future of Museums to Annual Meeting scholarships and research. We thank them for their support:

A photo of a group of people holding drinks and smiling

Devon Akmon • Dina Bailey • Carrie Rebora Barratt • Ford W. Bell, DVM • Ruth Berson • Frederic Bertley • Alison Rempel Brown • Carole Charnow • Jessica Chavez • Kippen de Alba Chu • Marcia P. DeWitt • Larry Dubinski • Ann B. Friedman • Jennifer Calvert Hall • William Harris • Linda Harrison • Lela Hersh • Steven S. High • Nik Honeysett • Chevy Humphrey • Douglas S. Jones • Charles L. Katzenmeyer • Nancy D. Kolb • Laura & Steve Lott • Julissa Marenco • Kelly McKinley • Patricia Mooradian • Patsy Phillips • Christine & Stephen Reich • Nathan Richie • Melissa Russo • Karol B. Wight • Susie Wilkening • Erin Younger • Jorge Zamanillo

Our Donors

We are grateful to our donors, supporters, and sponsors whose generosity has an immediate impact on our ability to address the challenges facing our field with creativity and resilience amidst a landscape of significant change.

View the full list of AAM’s generous individual donors.

A rotating gif of logos of Museums Advocacy Day 2023 sponsors
A rotating gif with logos of AAM 2023 sponsors
David Berg Foundation logo
Getty foundation logo
IMLS logo
NEH logo
National Park Service logo
Robert & Toni Bader foundation logo
graphic of people with text that reads 2020 Impact Report and Strategic Plan Retrospective with AAM logo

2020 Impact Report
Download the report (PDF):

Portrait View | Landscape View

Photos of people enjoying the 2019 AAM Annual Meeting with text that reads 2019 Impact Report with AAM logo.

2019 Impact Report
Download the report (PDF):

Portrait View | Landscape View

AAM is a 501(c)3 and all gifts are tax-deductible according to the extent of the law. Our tax identification number is EIN 53-0205889.

Recently, AAM earned a Candid Platinum Seal of Transparency on GuideStar, the very highest level attainable.

To learn more, visit candid.org.

Questions? Contact AAM’s development team.

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AAM Members get exclusive access to premium digital content including:

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  • Tools, reports, and templates for equipping your work in museums
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