2025 Impact Report
In 2025, museum professionals once again showed the strength, resilience, and purpose that define our field. Even as the year brought significant challenges, from sudden threats to federal funding to attempts to limit the stories museums tell, it also revealed the extraordinary power of our community to respond with clarity, conviction, and unity.
Challenges like these are exactly what generations of supporters like you built AAM for. Together with you—our members and donors, industry and association partners—our team helped interpret complex executive actions, develop timely resources and thought leadership, and unite the field around a strong, collective voice for advocacy.
In the process, we were reminded that AAM is far more than a staff of 38. It is a national alliance of thousands of museum professionals, trustees, advocates, partners, and supporters who contribute their time, expertise, and passion each year to strengthen our field.
This period has also been transformative for AAM. It has pushed us to sharpen our focus, deepen our service to the field, and plan boldly for the future. Over the past year, we have undertaken a rigorous strategic planning process, informed by hundreds of pieces of feedback from across the museum community, and debuted a focused new vision.
I hope you will join us in carrying this momentum forward. The future of our field depends on all of us, and together, we have every reason to believe it will flourish.
Marilyn Jackson
AAM President & CEO
In the 2025 Impact Report
Contents:
Letter from the President
Programmatic Pillars: Learning • Community • Practice Management • Advocacy
Our Members around the World
2025 Supporters
Financials
Explore not only the numbers that show impact in each of these programmatic pillars, but also testimonials that tell how AAM steered progress in 2025 for our members and supporters in these areas.
Learning
Community
Practice Management
Advocacy
25MuseumAdvocacyDay Washington, DC – AAM Annual Museum Advocacy Day 2025 – The North Carolina delegation with Rep. Addison McDowell during Tuesday morning Senator meetings at the American Alliance of Museums Annual Museum Advocacy Day at the Washington Plaza here today, Tuesday February 25, 2025. Since 1906 the Alliance has been a leader in developing best practices and advocating for museums, as well as providing a host of opportunities to museum staff and volunteers. Photo by © AAM/Todd Buchanan 2025 Contact Info: todd@corporateeventmages.com 
AAM members speak to U.S. House Rep. Sharice L. Davids of Kansas during the annual Museum Advocacy Day Tuesday, Feb. 25, 2025 on Capitol Hill in Washington D.C. Since 1906 the Alliance has been a leader in developing best practices and advocating for museums, as well as providing a host of opportunities to museum staff and volunteers. 
AAM members speak to U.S. House Rep. Mark Amodei of Nevada during the annual Museum Advocacy Day Tuesday, Feb. 25, 2025 on Capitol Hill in Washington D.C. Since 1906 the Alliance has been a leader in developing best practices and advocating for museums, as well as providing a host of opportunities to museum staff and volunteers.
Here’s how you can get involved:
Volunteer. We’re always looking for volunteers, from online community moderators to accreditation peer reviewers.
Contribute. Share your thought leadership through our publications or help answer your peers’ questions on our online forum.
Join. Become a member and join 30,000 museums and museum professionals that are part of our Alliance.
Partner. Join our team of corporate partners that sponsor events, programs, and more for museum professionals across the country.
Donate. Pay it forward with a donation to support AAM’s work in strengthening and advocating for our field.
Our Donors & Supporters
We are grateful to our donors, supporters, and sponsors whose generosity has an immediate impact on our ability to address the challenges facing our field with creativity and resilience amidst a landscape of significant change.
View the full list of AAM’s generous donors and supporters in the 2025 Impact Report:
2025 AAM Annual Meeting & MuseumExpo Sponsors and Supporters
AAM Special Projects Supporters
2025 Museums Advocacy Day Supporters
AAM 2025 Individual Donor List
2024 Impact Report
Explore the report
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Questions? Contact AAM’s development team.