Bookstore
From titles covering DEAI and governance to exhibitions and digital, the Alliance partners with Rowman & Littlefield (R&L) to publish the best and most comprehensive literature for and about museum work with a well-established commercial publisher in the museum field. AAM members receive 20% off all AAM titles.
Current Book Titles
Many of our books can be purchased through Rowman & Littlefield, our co-publisher. AAM Members are entitled to a 20 percent discount off all AAM Press titles in the Rowman & Littlefield catalog.
You can order online and use coupon code AAMPRESS20 when ordering, or call toll-free at 800-462-6420 ext. 3024 to order by phone.
Some of our current titles include:
- Diversity, Equity, Accessibility, and Inclusion in Museums edited by Johnnetta Betsch Cole and Laura L. Lott

- The Inclusive Museum Leader edited by Cinnamon Catlin-Legutko and Chris Taylor
- Mission Matters by Gail Anderson
- Partnership Power: Essential Museum Strategies for Today’s Networked World by Marsha L. Semmel
- Rights and Reproductions: The Handbook for Cultural Institutions, Second Edition edited by Anne M. Young
- So You Want to Work in a Museum? by Tara Young
Browse all titles
Publish a Book with The AAM Press
AAM is always looking for new book ideas that are of interest to a significant segment of the museum community.
If you’re interested in submitting a proposal as an author or editor, get started by visiting AAM Press or emailing publisher@aam-us.org.
Proposals are reviewed by the AAM Press Editorial Advisory Board.
Toolkits, Reports, and Publications
We have a growing number of toolkits created to meet your museum’s needs and elevate your practice. Learn more about all our toolkits.
Now through August 20, save 20% off any AAM Toolkit by entering campaign/promo code SUMMER23 (hit the + button to apply the discount before checkout).
Mastering Your Museum’s Core Documents
This toolkit offers guidance on the needed resources to successfully revise or draft your museum’s core documents. With it comes a combination of tools, guidelines, and action plans to help you understand the importance of—and required elements for—each of the five documents required for Core Documents Verification.
Strategic Foresight Toolkit
This new resource provides a comprehensive introduction to strategic foresight—a vital skill set that enables individuals and organizations to anticipate change, craft effective plans, and shape the future they want to see.
Enhanced with worksheets, slide presentations, and games, the AAM Strategic Foresight Toolkit can help you in building your own foresight skills. The toolkit can help organizations train staff in the basic tools of futurism and integrate foresight into planning and operations.
From the Ground Up: A Toolkit for Starting a Museum
People wish to start museums for many different reasons, such as the desire to share their passion with others, to preserve treasured objects for future generations, or to influence public opinion or behavior. Starting a museum is a tremendous amount of work, and this toolkit provides a comprehensive guide to the basics of creating, launching, and operating a sustainable museum.
Reopening Starter Kit for Museums
While the prospect of safely reopening your museum to the public is an exciting one, the long list of tasks involved can be daunting and stressful. How should you communicate your reopening, what training does staff need, and what signage is needed? We know these are just a few of the questions running through your mind. To make reopening just a little easier, AAM has created a Reopening Starter Kit for Museums, including customizable health and safety posters and decals, messaging templates, and checklists, in one convenient $15 package. AAM Tier 2 and 3, Ally, Industry, and Individual Members receive an additional 30% off the retail price.
Designing a Museum Volunteer Program Toolkit
Whether you want to start a new museum volunteer program or revitalize an existing one, this toolkit will guide you toward the resources and framework you need to be successful and sustainable. Learn about the key components in a museum volunteer program framework; why a museum needs volunteers, and the keys to structuring, developing, and supporting the museum volunteer program. The toolkit retails for $34.99 and is discounted to $29.99 for Tier 2 and Tier 3, Ally, Industry, and Individual AAM members. To receive your member discount, log-in to your AAM account.
Speaking Up: Museum Advocacy in Action
Museums of all kinds are critical educational, cultural, and scientific institutions in our society, but the value of their work is not always fully understood. This practical guide for nonprofit advocacy provides tips on how to tell the stories of your museum’s important activities and contributions to policymakers, the press, and the public. The toolkit retails for $34.99 and is discounted to $29.99 for Tier 2 and Tier 3, Ally, Industry, and Individual AAM members. To receive your member discount, log-in to your AAM account. The toolkit retails for $34.99 and is discounted to $29.99 for Tier 2 and Tier 3, Ally, Industry, and Individual AAM members. To receive your member discount, log-in to your AAM account.
The 2017 National Museum Salary Survey

Museum Board Leadership 2017: A National Report

Download the report (PDF): Free
National Standards and Best Practices for U.S. Museums

As an AAM membership benefit, staff who work at a member museum may download this book as a free PDF. Just add the PDF to your cart. There will be no charge at checkout.
Please note: one free download per staff member
Purchase copies of this title in print from Rowman and Littlefield.
Building the Future of Education: Museums and the Learning Ecosystem

Download as PDF: Free
Direct Care of Collections: Ethics, Guidelines and Recommendations
D
irect Care of Collections: Ethics, Guidelines and Recommendations provides field-wide guidance on the use of proceeds from the sale of deaccessioned objects. It focuses specifically on direct care, a phrase that has caused confusion since it was first used in the AAM Code of Ethics for Museums in 1993.
Download as PDF: Free
General Facility Report
The updated (2019) General Facility Report provides the opportunity to record the latest information about an institution’s physical specifications and staff practices. The streamlined standard form expedites the exchange of information critical to lenders and insurers. Architects and designers will want to use this form as a handy checklist for construction and engineering. This report is also a useful self-assessment tool for the building and its protection systems. Complete the downloadable PDF once and, with periodic updates on your computer, keep all the information current.
Institutions not within an environmental disaster zone can complete the even more streamlined short form.
Purchase as PDF: $19.95 ($10 discount for members)
Stand for Your Museum Mission: A Discussion Guide for Museum Trustees

Download as PDF: Free
2014 National Comparative Museum Salary Survey

Download as PDF: $100 (Free to staff of Tier 3 members and Professional members)
2012 National Comparative Museum Salary Study

Download as PDF: Free (to Alliance members only)
Speak Up For Museums: The AAM Guide to Advocacy
Advocacy–the act of communicating how essential museums are to our communities and to society at large–can be as simple as chatting with a visitor or welcoming a school group. But it also involves making your case to elected officials. Speak Up For Museums is full of smart, practical advice on how to be an effective advocate, making it essential reading for everyone from paid and volunteer staff to your board of trustees
Download as PDF: Free (to Alliance members only)
Building a Sustainable Nonprofit Organization
In this e-workbook, available as PDF download, management consultant John Durel demonstrates how museums and other cultural nonprofits can become more sustainable organizations. Durel makes the distinction between “sustainable” and “viable,” discusses the importance of strategic thinking, and presents the “Four Essential Elements of Sustainability.” The workbook includes CEO Assessment tools, a CEO Action Plan, and multiple graphs of Key Financial Indicators for use in helping your institution get on the path to long-term sustainability.
Purchase as PDF: $14.95
TrendsWatch 2012-2016

Each edition summarizes emerging trends identified through CFM’s research. The reports:
explore how each trend is playing out in the world
investigate what this means for society and for museums
share examples of how museums are engaging with this trend
suggest how museums might respond
Purchase in Print: $9.95
The Future of Financial Sustainability
Earned Revenue | Charitable Income | Government Funding | Capital (including income derived from financial investments)
TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Executive summary: Free
Download as PDF: Free to members* ($10 for non-members)
*Make sure to log in to your AAM account prior to purchasing to receive this free version.
Truth, Trust, and Fake News | Blockchain | Decolonization | Homelessness and Housing Insecurity | Self-Care
TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Purchase in Print: $15.00
Executive summary: Free
Download as PDF: Free to members ($10 for non-members)
Museums and Trust: video and discussion guide: $50
TrendsWatch 2018
TrendsWatch 2018: the Scenario Edition presents four stories of potential futures to help museums come up with creative solutions to the central challenge: how can we create a world informed and enriched by thriving museums? How can museums thrive, in the face of diverse forces of change? Each scenario provides guidance for structuring conversations around these playful provocations, prompting readers and planning teams to ask questions that can help guide your strategic planning.
Purchase in Print: $5.95
Download as PDF: Free
TrendsWatch 2017

TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Purchase in Print: $5.95
Download as PDF: Free
TrendsWatch 2016

TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Purchase in Print: $5.95
Download as PDF: Free
TrendsWatch 2015

TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Purchase in Print: $5.95
Download as PDF: Free
TrendsWatch 2014

TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Purchase in Print: $7.95
Download as PDF: Free
TrendsWatch 2013

TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Download as PDF: Free
TrendsWatch 2012

TrendsWatch is the CFM’s annual forecasting report. Each edition summarizes emerging trends identified through CFM’s research.
Download as PDF: Free
Looking for a publication such as Exhibition or Museum Magazine? See all Alliance publications here.
If you have ordered with an institutional membership number in the past, you will need to create an individual account. Problems? Email bookstore@aam-us.org or call 877-226-3034.

