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Imaginative Learning in Museums, Part 2—Enthusiasm and Resistance: A 2024 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

When HR is the Barrier: Identifying Problems and Solutions

After more than two decades of experience in human resources (HR) and diversity, inclusion, and belonging roles, I’ve had the privilege of witnessing the inner workings of these …

The 2024 Museum Store Gift Guide

As cheerful as the holiday season can be, it can also be a dizzying blur of to-dos, chief among them the task of finding thoughtful, interesting gifts that will delight their recipients. …

Imaginative Learning in Museums, Part 1: A 2024 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Painting a Fuller Portrait of American Latinos: A Q&A with Jorge Zamanillo

In the demographics of the United States, Latinos are ascendant. As of the 2020 Census, people identifying as Hispanic or Latino make up 19 percent of the country—the second largest racial …

Homeschool Families: A 2024 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Now Available: On-Demand Sessions from AAM 2024

Couldn’t make it to Baltimore this spring for the AAM Annual Meeting & MuseumExpo? Wishing you could replay a session that’s been on your mind ever since? Good news! A …

K-12 History Education, Museums, and Perceived Curricular Gaps: A 2024 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …

Shop With Purpose: How to Join This Year’s Museum Store Sunday Event

RIDDLE: How many times can a single dollar be spent in one transaction? ANSWER:  At least six times if spent in a museum store: It pays for a unique and meaningful item. It buys education …

Three Core Values That Will Boost Your Museum Writing

Writing well is essential for communicating information in any field, especially in educational institutions like museums. However, with the wide range of roles museum professionals fill, …
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Latest Stories from AAM

In the Line of Duty: Supporting and Training Frontline Museum Staff

Category: Human Resources
The American Alliance of Museums offers the following information as guidance. Thank you to Dorothy Svgdik and Samantha Doolin for their review and critique of the content. The information …

November Advocacy Updates – Museums Advocacy and What the election means for museums

Category: Advocacy Alert
Advocacy Alert – November 15, 2024 In this Alliance Advocacy Alert: Registration Opening Soon: Museums Advocacy Day 2025 – Feb. 24-25 Nominate a Legislator: Nominate a …

2024 Annual National Snapshot of United States Museums

Category: Research and Reports
About the Report The 2024 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded in August 2024. It tracked key metrics the …

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