Posts
Alliance Blog
The Alliance blog provides the museum community with a place to share stories and insights, in their own voice, reaching thousands of people across the global museum field.
Explore all Publications from the Alliance.
Explore the AAM Resource Library by topic, and further filter by subtopic or resource types to find what matters most to you!
Scrappy Ways to Get Your Museum in the News
For many museums—especially small- or medium-sized institutions where everyone wears multiple hats—a marketing department is a luxury, let alone dedicated media relations staff. For those …
Cultivating the Next Generation of Black Museum Leaders: The AAAM x Howard University Advanced Executive Training
The Association of African American Museums (AAAM) stands as the principal voice of the African American museum movement, providing support, respite, and abundant educational opportunities. …
Reduce Uncertainty, Increase Confidence: How Internal Audit Supports Museums’ Success
We’ve all seen the dreaded headlines: “How many treasures have been stolen from the British Museum?” “Grief and Anger Mingle After Devastating Brazil Museum Fire” “How the Mona Lisa almost …
Botting: Methodology—A 2024 Annual Survey of Museum-Goers Data Story
Unfortunately, sometimes malicious web-crawlers comb social media for online surveys, spamming them with fake responses. These fake respondents or “bots” use automated tools to complete …
The Top Ten Alliance Blog Posts of 2024
The museum field has emphasized ethics and standards for at least a century—in fact, the need to solidify them was one of the primary reasons for the founding of AAM in 1906. And yet, …
The Most Active Museum Junction Threads of 2024
Thanks to a recent renovation, AAM’s community forum Museum Junction is bigger and better than ever, with a host of new features and a growing list of nearly thirty branch communities …
Twelve Museum Innovations in 2024
Every week, Dispatches from the Center for the Future of Museums gives you an update on how the future is looking, for our world and for our field. In addition to broad signals of social, …
Following the Attendance Numbers: A Q&A with Angie Judge
Every so often, a new museum is announced, its size in the hundreds of thousands of square feet, its cost in the millions, and its interior and exterior spaces imagined in visionary …
Imaginative Learning in Museums, Part 2—Enthusiasm and Resistance: A 2024 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …