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Research and Reports
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
A Toolkit to Measure Your Museum’s Social Impact
While social and community impact is increasingly viewed as central to museums’ missions as acknowledged in the Alliance’s most recent strategic framework, the issue of measuring that …
Say Cheese! A Candid Snapshot of the Museum Sector
Last month AAM released the results of our fifth “snapshot” survey of the field. These snapshots, which started as a means of checking in on museums and museum workers during COVID …
2023 Annual National Snapshot of United States Museums
The 2023 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded March-April, 2023. Over 300 museum directors responded to this AAM …
Responsibility
As the pandemic struck, like Alice in Wonderland or Dorothy in Oz, museum workers found themselves cast into a completely new reality. Lengthy closures and stay-at-home orders unmoored us …
Reopenings: What Museums Learned Leading Through Crisis
Over the past several years, museums have faced widespread and systemic challenges that have fundamentally changed the way our institutions serve their communities. We’re pleased to …
Reflection
Do museums have the power to change the world? Many people who work in the field believe so—that their institutions improve people’s wellbeing and strengthen, or at the very least …
Reboot
The arrival of the COVID-19 pandemic in early 2020 threw museums into uncharted territory, simultaneously rendering their physical spaces inaccessible and triggering a mass shift to the …
The BTA 2022 Art Museum Trustee Survey
The Characteristics, Roles, and Experiences of Black Trustees Foreword The Black Trustee Alliance for Art Museums (BTA) was established in 2021 to transform art museums into more equitable …
Art Museum Staff Demographic Survey 2022
Foreword Art museums aspire to play a singular social role for the public—they commit to both preserving and stewarding collections of art for current and future generations, while also …
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Museums as Economic Engines
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Research and Reports
Museums play an essential role in cultural and social life across the US. They tell our stories, preserve our heritage, interpret the past, and explore the future. In this way, museums …
Tips for Creating Accessible Museums: Universal Design and Universal Design for Learning
The American Alliance of Museums offers the following information from Violet Rose Arma, Curatorial Assistant & Administrative Support, University of Arizona Museum of Art. The …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
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Alliance Blog
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …