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A Time of Transformation

A special edition of the Culture Track research initiative provides an update on how audiences are…

National Snapshot of COVID-19 Impact on United States Museums (fielded December 2021-January 2022)

The National Snapshot of COVID-19 Impact on United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded December 8, 2021-January 20, 2022.  Over 700 museum …

Why Well-Being Is at the Heart of Museum Experiences

For nearly half a century, I have been thinking and theorizing about museum experiences—why people use museums, what they do during those experiences, and what they take away, including the …

Museums and Trust 2021

Museums consistently rank among the most trusted institutions in the US. Research commissioned by AAM in 2001 found almost 9 out of 10 Americans find museums to be trustworthy—and no other …

New Resource—Strategies for Engaging and Representing Latinos in Museums

The Latino Network of the American Alliance of Museums has released Strategies for Engaging and Representing Latinos in Museums, a new in-depth resource which provides background …

National Snapshot of COVID-19 Impact on United States Museums (fielded April 2021)

Between April 6-30, 2021, AAM and Seattle-based Wilkening Consulting conducted the third iteration of a survey of museum directors to assess the impacts of COVID-19 on the museum field. The …

New Report—Museums and Creative Aging: A Healthful Partnership

This landmark report commissioned by the American Alliance of Museums and written by Marjorie Schwarzer is a call to action for museums to change the narrative about what it means to grow …

Measuring the Impact of COVID-19 on People in the Museum Field

The COVID-19 pandemic is having a devastating effect on the US arts and culture sector—both on the nonprofit organizations that form an essential part of our civic infrastructure and on the …

Invite Your Visitors and Participants To Be Seen in a National Research Portrait — Especially if Your Museum Serves BIPOC or Rural Communities

Sometimes “anyone can participate” isn’t as inclusive as it seems. There can be all sorts of invisible barriers, including who even hears the invitation to begin with. …

Audiences and Inclusion: A Primer for Cultivating More Inclusive Attitudes Among the Public

In a deeply divided nation, museums can play an essential role in creating safe and welcoming spaces for the most marginalized and at-risk communities. A component of this work is in …

New TrendsWatch! Navigating a Disrupted Future

In a normal year, TrendsWatch explores the impact emerging forces of change may have on museums in the next decade or longer. Some, such as demographic shifts, affect all museums in the …

National Snapshot of COVID-19 Impact on United States Museums (October 2020)

Between October 15-28, AAM and Seattle-based Wilkening Consulting conducted the second iteration of a survey of 850 museum directors to assess the impacts of COVID-19 on the museum field. …
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Museums as Economic Engines

Category: Research and Reports
Museums play an essential role in cultural and social life across the US. They tell our stories, preserve our heritage, interpret the past, and explore the future. In this way, museums …

Sky’s the Limit: Holosonics’ Revolutionary Audio Spotlight Technology Honors Revolutionary Women at New England Air Museum

Category: Industry Advertorial
New England Women in Aviation, the permanent exhibit unveiled in March 2022 at the New England Air Museum (NEAM) in Windsor Locks, Connecticut, utilizes Holosonics’ patented directional …

Contact Senators Today and Advocacy at #AAM2022

Category: Advocacy Alert
Advocacy Alert – May 13, 2022 In this Alliance Advocacy Alert: Act Now: Ask Your Senators to Sign On to Senate OMS Letter by May 20! Join Us in Boston: Advocacy Sessions at #AAM2022 …

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