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8 Steps for Growing Investable Assets
At Northern Trust, we understand the value of partnership and shared history. Like the American Alliance of Museums, we believe that a community of like-minded individuals and organizations …
2024 Museum Board Leadership: A National Report
Museum Board Leadership 2024: A National Report, conducted by AAM and Slover Linett at NORC with support from Northern Trust, serves as the second iteration of Museum Board Leadership 2017. …
Report: Cultural Institutions’ 2022-2023 Investment Policies, Practices, & Performance
Download the report Introduction In 2023, the American Alliance of Museums, Fiducient Advisors, and The Morton Arboretum conducted a national investment benchmarking study aimed at …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story
There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story
It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…
A Toolkit to Measure Your Museum’s Social Impact
While social and community impact is increasingly viewed as central to museums’ missions as acknowledged in the Alliance’s most recent strategic framework, the issue of measuring that …
Say Cheese! A Candid Snapshot of the Museum Sector
Last month AAM released the results of our fifth “snapshot” survey of the field. These snapshots, which started as a means of checking in on museums and museum workers during COVID …
2023 Annual National Snapshot of United States Museums
The 2023 Annual National Snapshot of United States Museums survey, conducted by AAM and Wilkening Consulting, was fielded March-April, 2023. Over 300 museum directors responded to this AAM …
Responsibility
As the pandemic struck, like Alice in Wonderland or Dorothy in Oz, museum workers found themselves cast into a completely new reality. Lengthy closures and stay-at-home orders unmoored us …
Reopenings: What Museums Learned Leading Through Crisis
Over the past several years, museums have faced widespread and systemic challenges that have fundamentally changed the way our institutions serve their communities. We’re pleased to …
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Museums as Economic Engines
Category:
Research and Reports
Museums play an essential role in cultural and social life across the US. They tell our stories, preserve our heritage, interpret the past, and explore the future. In this way, museums …
Museum-Healthcare Partnerships: A Growing Initiative
Category:
Alliance Blog
With increasing frequency, museums and cultural institutions are becoming trusted sources for information on health. Leveraging their reputation for credible information, and their ability …
The Influence of Staff on Museum Engagement and Visitation: A 2024 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2024 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …