
Building Audiences
Museum leaders today are looking for strategies to better reach new audiences and to address changes in the leisure preferences of existing audiences. Finding approaches to help ensure the long-term success of your museum is no easy matter.
Building Audiences brings together thought leadership, evidence-based research, case studies, and lessons learned to help you align your organization around effective practices for knowing and better engaging your visitors.
Watch & Talks
Building Millennial Audiences: Strategies from Funders and the Field
Recordings
Using Audience Research to Build Diverse Engagement from the 2019 Annual Meeting in New Orleans, LA
Resources
Annotated bibliography: Connecting the Wallace Foundation Methodology with Museum Research Literature
Fact sheet: What can museums learn about attracting new audiences from Boston Lyric Opera?
Fact sheet: What can museums learn about attracting new audiences from Contemporary Jewish Museum?
Fact sheet: What can museums learn about attracting new audiences from Fleisher Art Memorial?
Fact sheet: What can museums learn about attracting new audiences from Isabella Stewart Gardner Museum?
Fact sheet: What can museums learn about attracting new audiences from Minnesota Opera?
Fact sheet: What can museums learn about attracting new audiences from Pacific Northwest Ballet?
Fact sheet: What can museums learn about attracting new audiences from San Francisco Girls Chorus?
Fact sheet: What can museums learn about digital strategy from Seattle Opera?
Fact sheet: What can museums learn about attracting new audiences from The Clay Studio?
Report: Arts Organizations’ Early Response to COVID-19 Uncertainty: Insights from the Field
Planning toolkit: Navigating Uncertain Times: A Scenario Planning Toolkit for the Arts and Culture Sector
Related Blog Posts and Articles
6 Data-Tested Approaches to Building New Audiences
This set of blog posts is related to Building Audiences.