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Building Audiences

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Building Audiences

Museum leaders today are looking for strategies to better reach new audiences and to address changes in the leisure preferences of existing audiences. Finding approaches to help ensure the long-term success of your museum is no easy matter.

Building Audiences brings together thought leadership, evidence-based research, case studies, and lessons learned to help you align your organization around effective practices for knowing and better engaging your visitors.

Watch & Talks

Evaluation in Diversity, Equity, Accessibility, and Inclusion Work: Lessons Learned from Museum Professionals

Building Millennial Audiences: Strategies from Funders and the Field

Recordings

Using Audience Research to Build Diverse Engagement from the 2020 Annual Meeting in New Orleans, LA

Resources

Annotated bibliography: Connecting the Wallace Foundation Methodology with Museum Research Literature

Fact sheet: What can museums learn about attracting new audiences from Boston Lyric Opera?

Fact sheet: What can museums learn about attracting new audiences from Contemporary Jewish Museum?

Fact sheet: What can museums learn about attracting new audiences from Fleisher Art Memorial?

Fact sheet: What can museums learn about attracting new audiences from Isabella Stewart Gardner Museum?

Fact sheet: What can museums learn about attracting new audiences from Minnesota Opera?

Fact sheet: What can museums learn about attracting new audiences from Pacific Northwest Ballet?

Fact sheet: What can museums learn about attracting new audiences from San Francisco Girls Chorus?

Fact sheet: What can museums learn about digital strategy from Seattle Opera?

Fact sheet: What can museums learn about attracting new audiences from The Clay Studio?

Report: Arts Organizations’ Early Response to COVID-19 Uncertainty: Insights from the Field

Planning toolkit: Navigating Uncertain Times: A Scenario Planning Toolkit for the Arts and Culture Sector

Related Blog Posts and Articles

6 Data-Tested Approaches to Building New Audiences

For and By the Community: An art museum stepped out of its comfort zone to host an exhibition focused on healing in the aftermath of a local tragedy

A Global Education for All: The Children’s Museum of Manhattan successfully navigated potential backlash in developing an exhibition on Muslim Cultures

In Polarized Times: How can museums better respond when caught in the crosshairs of socio-political debate?

This set of blog posts is related to Building Audiences.

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