Evaluation in Diversity, Equity, Accessibility, and Inclusion Work: Lessons Learned from Museum Professionals

AAM Watch & Talks provide a unique opportunity for museum professionals at any stage in their career to engage with video content in a real-time group setting. In order to most effectively facilitate a discussion at your museum, AAM will provide the pre-recorded video content as well as a sample agenda with discussion prompts and activity instructions. Using pre-recorded video content provides flexibility for Watch & Talk hosts to schedule real-time events whenever is most convenient. Watch & Talks are also a great opportunity for colleagues of all levels of tenure to hone their facilitation skills.

Content Description

Download the full host and discussion guide

The video content for this Watch & Talk was collected to explore the role of evaluation in diversity, equity, accessibility, and inclusion (DEAI) work. First, Dr. Tonya Matthews from AAM and Dr. Cecelia Garibay from Garibay Group give an overview of DEAI, including how to start this work, and use evaluation to move it forward. Second, Alice Anderson from the Minneapolis Institute of Art and Rachel Wolff from the Walker Art Center discuss how their museums initiated DEAI plans, how evaluation has been used in these efforts, and how working together has helped them in their DEAI work. Finally, Marjorie Bequette, Joanne Jones-Rizzi, and Juliette Francis from the Science Museum of Minnesota (SMM) discuss how they worked to integrate DEAI practices at SMM, have benefitted by working cross-departmentally, and how data were used for decision making.

Learning Objectives:

  1. Learn how other museums are integrating DEAI practices through evaluation.
  2. Gain insight about how evaluation can be used to move DEAI work forward.
  3. Explore opportunities for working collaboratively to achieve DEAI outcomes


Learn from Experts in the Field:

What is DEAI, and how can evaluation be used to promote this work?

  • Dr. Tonya Matthews, Interim Director of Inclusion, American Alliance of Museums
  • Dr. Cecelia Garibay, Principal, Garibay Group


Beginning DEAI work, integrating evaluation, and learning from colleagues: The Minneapolis Institute of Art and Walker Art Center case

  • Alice Anderson, Manager of Audience Research and Impact, Minneapolis Institute of Art
  • Rachel Wolff, Marketing Specialist – Research, Analytics, and Planning, Walker Art Center


Using data and evaluation to build a DEAI culture at your museum: The Science Museum of Minnesota case

  • Marjorie Bequette, Director of Evaluation and Research in Learning, Science Museum of Minnesota
  • Joanne Jones-Rizzi, Vice President of STEM Equity and Education, Science Museum of Minnesota
  • Juliette Francis, Vice President of Human Resources, Science Museum of Minnesota

Discuss with Your Group:

Download the discussion guide here or by clicking the image below:

If you hosted a Watch & Talk using this content, please let us know! You can send an image from your event or provide your feedback to content@aam-us.org.

This project was supported by The Wallace Foundation. To learn more about using data to inform programming and engaging audiences, check out the Wallace Foundation’s Knowledge Center.

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