Marketing and Public Relations Recorded Webinars
Part 1: Audience Relationship and Web Ecosystems
Part 2: Tools, Planning and Buy-In
Leading experts in social network communication, 2.0 media, technology and public relations address a broad exploration of Web ecosystems, communication channel relationships, matching technology with audience, PR and journalism 2.0 and creating a strategic communications plan.
In May 2013, the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more than $170,000 for the exhibition “Yoga: The Art of Transformation.” Its success depended on much more than fundraising tactics, and involved marketing, branding, messaging across multiple platforms, planting word-of-mouth promotion, and special events. The team behind the campaign discuss what worked—and what other organizations can learn from the experience.
(Part of series, Straight Talk: Museums Rising to the Financial Challenge)
experienced PR and marketing colleagues in exploring the critical
importance of strategies for communicating with your internal and
external stakeholders, including information flow across the
organization, cost-effective marketing tools, creative promotional
partnerships and communicating mission and institutional values to your
members and community.
This webinar offers practical tips and case studies on how to better prepare and manage strategic crisis communication plans, develop crisis communication systems and tools in advance, respond effectively in crisis situations and reestablish or rebuild your institution's post-crisis reputation.