Program

Our searchable program allows you to filter conference sessions and events by track, special audience focus or day. Use a keyword in the box below to search for specific topics and use the presenter directory to search sessions by presenter.

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Big Deal: Large Objects, Expert Advice

Collections Stewardship

Sunday   12-12 a.m.Georgia World Congress Center 

Caring for large objects can create challenges for museums. Using installation and conservation examples, an experienced registrar, a professional conservator and a rigging specialist will discuss concerns and solutions when monumental size and delicate structure are intertwined. Learn about the move and repair of a supersized Warhol soup can, the re-installation of large Oceanic artifacts at the MET and unique problems faced installing works of art at the Whitney’s Jeff Koons retrospective.




Prototyping Interactives for Social Engagement

Exhibit Planning and Design, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Touchtables, immersive spaces, gamified galleries. As we employ technology to support visitor engagement, how do we envision, prototype & refine digital experiences to be meaningful & social? A hands-on paper prototyping & evaluation session designed to arm attendees with a framework & tools.




Beacons & wayfinding apps: new digital exhibit engagement

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

The once ubiquitous QR code has given way to newer & more innovative technology to make exhibits more enjoyable & interactive for visitors. Get case studies from museum digital experts who outline successful integration of new "real space" engagement, from geo-location app beacons to GPS wayfinding apps that enhance content & experiences. Learn what the future holds for these new entrants in the digital exhibit landscape and how to begin implementing them in your institution.




Conquer Data Overwhelm to Optimize Membership Programs

Development and Membership

Sunday   12-12 a.m.Georgia World Congress Center 

Learn directly from colleagues simple ways to analyze data to discover what your members value and whether your program aligns with these values and engages your members. This session will dive into the “nuts and bolts” of leveraging data to boost promotional efforts (and measure the results!). Participate in hands-on exercises and acquire proven methods of utilizing data to inform and evaluate membership strategies, from brand-new membership programs to benefits restructures, and more.




Innovative Training Strategies for Security Staff

Facilities and Risk Management

Sunday   12-12 a.m.Georgia World Congress Center 

Presenters will share innovative security training programs that employ interactive and interesting teaching techniques. A group discussion will offer opportunities to exchange ideas and develop useful strategies to enhance the security training environment and enhance the visitor experience.




Focus on Archives: Museum Collections' Forgotten Stepchild?

Collections Stewardship, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Archives have different needs from object collections, and often are overlooked in the competition for museum staff attention and resources. In this session, attendees will hear about the Historical Society of Pennsylvania’s regional solution for small museum archives, professional archivists will summarize best practices and provide strategies for managing archival collections, and curators will speak frankly about challenges of managing archives in museums without professional archival staff.




CEO & CDO: Odd Couple or Perfect Match?

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

What is the secret sauce that makes a museum CEO and Chief Development Officer's partnership truly work? Great vision and compelling programs never come to life unless you can raise the funds to support them. How does this pair find their rhythm, build trust and success, and inspire volunteer leaders to become philanthropic ambassadors? Come meet a dynamic duo, a small-museum head who wears both hats, and a development chief who has seen it all! Plenty of time for your questions.




Houser Celebration: A Study of Marketing Cooperatives

Marketing and Public Relations

Sunday   12-12 a.m.Georgia World Congress Center 

In celebration of the 100th anniversary of Chiricahua Apache artist Allan Houser’s birth, a statewide collaboration of 12 Oklahoma museums and institutions honored his memory, works and legacy. These museums and institutions were of varying sizes, locations and disciplines. Learn how their partnership created an effective cooperative marketing plan to maximize increased media attention and visitation. Session attendees will discover how to create a buzz through collaboration and cross promotion.




Museums and their Communities: Relationships and Relevance

Forces of Change, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

The purpose of this session is to identify and discuss the challenges museums face in developing and retaining a collaborative relationship with its constituents and mutually beneficial working relationship with diverse community partners.




Collections Care Today: HHI 2014 Findings

Collections Stewardship

Sunday   12-12 a.m.Georgia World Congress Center 

In 2004, Heritage Preservation conducted a national survey, HHI 2004, to assess the condition of collections held by archives, libraries, historical societies, museums, scientific & archaeological collections in the U.S. The survey resulted in unprecedented new funding for collections care including the IMLS Connecting to Collections (C2C) initiative. Ten years later a new survey, HHI 2014, will measure progress following the C2C investment, outline future needs, and validate successes.




"It Isn't Easy Being Green," But We Can Show You How!

Forces of Change, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Kermit said “It isn’t easy being green!” but the ‘Green Movement’ is all about finding solutions to conserve the world’s resources. This session includes a general overview on green opportunities for all museums and provides do-able ideas for museums, including small museums. Speakers tell their museum’s “going green” story, providing tips and management tools for integrating cultural, environmental, and economic considerations into “green” projects, exhibitions, and educational programming.




Collections Assessments for Small Museums

Collections Stewardship, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

The session will be a practical, focused discussion of collections assessments that addresses levels of care, from climate control to conservation treatment, required to maintain a collection. It is geared to small museums or those without conservation staff. Participants will explore the assessment process, learn key questions, and discuss ideas for immediate, intermediate and longer-range solutions and action steps. In small groups, participants will work through assessment scenarios.




The Nimble and Responsive Exhibition

Exhibit Planning and Design, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

As John Falk and Beverly Sheppard write in Thriving in the Knowledge Age, “Words like innovative, community-relevance, responsive, and flexible are increasingly being used as criteria of museum excellence and as the basis for support.” What does this mean for best practices in creating exhibitions? The Spring 2015 issue of the NAME Exhibitionist journal, “The Nimble and Responsive Exhibition,” examines this question. The session is an open-ended discussion with the issue’s editor and authors.




Empathy in Mission & Practice: Why Should We Care?

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Visitor-centered. Civic-minded. Diverse. Inclusive. Welcoming. Responsive. Participatory. Learn how these qualities of 21st century museums are impossible without an inner core of institutional empathy: the intention of the museum to be, and be perceived as, deeply connected with its community. Conversation will cover key issues including building social and cultural capital, caring for your community, bridging barriers, and creating empathy by design.




Museum Pride: the Social Role of Museums in LGBTQ Advocacy

Forces of Change, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Achieving legal and social equity for LGBTQ persons extends beyond the work of activists and allies; immense, public, bipartisan support is growing worldwide. Several museums have readily partnered with LGBTQ organizations, becoming active participants in social change. Many museums, however, remain reluctant. Join us as four museums reflect on how and why they joined the LGBTQ dialogue, their stumbles and victories, and the self-discovery and organizational change along the way.




Discussing Museum Decolonization

Forces of Change, Small Museums, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Museum decolonization is a critical issue facing 21st century history organizations – indigenous rights and concerns must be considered when working with Native American collections and when presenting related topics in exhibits and programs. Participants will hear from the Abbe Museum’s example of decolonization practices and engage in a discussion about how their sites are approaching decolonization and why not.




Exhibitions Outside the Museum

Exhibit Planning and Design, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

This case study focuses on a street-front science exhibition in central London, at the new Sainsbury Wellcome Centre for Neural Circuits & Behaviour. The exhibition subject was visual perception and cognitive function- involving "light" interactives with passers-by. We will look at the range of possibilities explored and why they were rejected. Then we will look at the limitations, freedoms and emerging rules of thumb in designing and implementing exhibitions outside of the museum.




TrendsWatch 2015: Your Annual Glimpse of the Future

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Last year CFM explored synesthesia, big data and social entrepreneurship among other topics. What’s next on the horizon? The director of the Alliance's Center for the Future of Museums presents an overview of significant trends gathering steam in 2015. She will illustrate how the trends are playing out in the world, their significance to museums and their communities, and how museums are beginning to respond.




Re-imagining Family-centered Exhibit Design

Exhibit Planning and Design, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Families are a core segment of the museum audience. Increasing attention has been paid to developing inter-generational programming, but less on what it means to design exhibits for families. Is it time to re-evaluate our definitions, models, and practices for social learning groups? Together, let's discuss and envision a 21st century approach to exhibit design that embraces the whole family ecosystem. What are our biggest challenges and obstacles to change? Who can we look to for models?




Preparing Emerging Professionals for Work in Small Museums

Career Management, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

For many graduates of museum studies programs and emerging professionals engaged in the formidable task of securing a professional position, working for a small museum can prove both immensely rewarding and unexpectedly challenging. Broadly drawn job descriptions, modest budgets, and direct contact with stakeholders are all defining characteristics of the small museum job. The role of museum studies programs in preparing students for such realities is worthy of both attention and assessment.




Inspiring Change in Fundraising: New Tactics for New Donors

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Today's fundraising tactics won't work with tomorrow's donors. The next generation of museum donors will be far more diverse. They'll be more interested in "doing good" than giving money. And they'll care more about "causes" than institutions. How can your development team begin to adapt now to be aligned with the donors of tomorrow?




Museums Re-imagining the American City

Forces of Change, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Join leaders of 3 pioneering urban museums in a discussion about redefining the connection between museums and communities. Visions of museums as centers of civic discourse have altered this relationship, while modern technology creates new avenues for access and audience reach. The NEH has supported landmark exhibits interpreting cities. As the NEH marks its 50th anniversary we will evaluate where the field is today and identify the challenges that lie ahead.




What's the Big Idea?

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Help ensure that your AAM public policy team is pursuing the right initiatives on Capitol Hill and beyond. We’ll give you a snapshot of what we’re currently pursuing and solicit your thoughts about the next big idea. Bring your ideas for what we should be pursuing in federal education policy, IMLS reauthorization, federal funding, tax policy, or other issues that you think should be priorities for the museum field.




Designing Galleries with Natural Light

Facilities and Risk Management

Sunday   12-12 a.m.Georgia World Congress Center 

Providing the correct quality of natural light is a key element of beautiful gallery spaces and is a product of intense design investigation. One of the goals when designing the Clyfford Still Museum was to create a dynamic and living environment for the exhibition of Still’s work, discovering specific quality and quantity of light appropriate to his work. We asked a fundamental question: why not let the entire building give light to the rooms within? We resolved to let the concrete structure of the building itself, its depth and surface, be the modeler of light. Rows of skylights above the slab diffuse light through translucent glass and allow it to fall four feet past the beams before meeting the perforated concrete screen. Each surface receives and transmits light according to its position and purpose, whether in the stark light of the exterior or in the visceral and viscous light of the galleries. Advancements in the engineering of light, sky dome data sets are available for anywhere in North America, which allowed us to work with lighting designers to tune the quality and quantity of light to suite the conservation and exhibition conditions of the collection.




App Development Strategies

Media and Technology, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Are you thinking about producing an app for your museum? Worried you don't have staff, money, or know how to complete the project? In this session you will learn strategies, see process models, and explore unique solutions to make the most of your resources and keep your board engaged throughout the process. Participants will leave the session with confidence to implement an app project at their museum. We built an app with a volunteer staff and limited resources; imagine what you can do?




Access from 1 Place-Artifacts, Archives, and Photographs

Collections Stewardship

Sunday   12-12 a.m.Georgia World Congress Center 

This session explores examples of institutions searching, struggling, and/or successfully implementing a tool to provide access to different types of collections in one place. We will explore lexicon issues, search capabilities, end-user concerns, field customization, file resources, federated searching, and other strategies to achieve this. Speakers represent two perspectives (art and history) to show other factors such as budget, collection type, staff size, and audience and how they factor.




Not for Display Only: Demonstrating collection objects

Collections Stewardship

Sunday   12-12 a.m.Georgia World Congress Center 

Collection objects are traditionally viewed by the public in static museum environments. Yet, sites and museums that use collections to interpret authentic techniques and intangible cultural heritage have wrestled with the protocol required to balance collections stewardship and public engagement. The speakers will address the history of managing permanent and loaned collections for use, including sharing policies and procedures. A variety of collection objects – from music boxes to farm equipment- will be discussed in the presentations.




Tech Tutorial: Distance Learning: Near and Far, for Museums Big and Small

Media and Technology, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Effective distance learning doesn’t require complicated equipment, elaborate lesson plans or expensive software, and it’s not just for school tours or MOOCs. Bayou Bend uses simple and accessible webchat technology (ie. Skype/Google Hangouts/Facetime) to engage volunteers and visitors with speakers across the street or across the world. A special focus on accessing difficult spaces will be demonstrated, making the session particularly relevant to historic houses, small museums, and rural areas.




Advocacy 101: How to Be Effective in Your Own Community

Marketing and Public Relations, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

The First Amendment of the U.S. Constitution explicitly includes the “right of the people…to petition the Government for a redress of grievances”. But how do we get started, on a limited budget and with limited staff? And what simple steps can we take to engage elected officials using social media? In this session, panelists will discuss their successful efforts to engage state and local elected officials and to work closely with local tourism boards. Also hear why 84% of Museums Advocacy Day participants say they are more likely to advocate locally following their participation in Museums Advocacy Day.




Spatially Literate Digital Experiences

Exhibit Planning and Design, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

The plummeting expense of digital technology can cause museums to install digital experiences that put them at risk of reducing engagement and damaging their brand. It takes a new way of thinking to integrate digital experiences into museums in a way that's integrated, contextually appropriate, site-specific & topically congruous. Speakers will outline best practices and actionable tactics for holistic digital experiences in museums and how to make them flexible, adaptive, reactive & relevant.




50 Years From Now: Training the Museum Staff of the Future

Career Management

Sunday   12-12 a.m.Georgia World Congress Center 

What does the future hold for museums? How will changes in culture, politics, technology, the economy, and the environment affect museums? How can museum studies programs adequately prepare their students to meet these challenges? And how can all this studying have an immediate impact on the field and its existing professionals? Join our host as she talks with special guests to discuss these questions and many more. Audience members can take a turn at the mike and ask your questions firsthand.




Digital Storytelling: the Dream, the Team, the Results

Media and Technology, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Museums can deepen audience engagement through effective storytelling. Delivering content has never been easier, due to digital interfaces and personal, portable technologies. Without a strong interpretive strategy and the right tools to craft and share our stories, we may be missing opportunities. Join this panel of experts as they describe real-world projects, share results that show the impact of digital storytelling on engagement, and demonstrate a new, free story-telling software.




Exhibit Style Guides: They're More Than You Think!

Exhibit Planning and Design

Sunday   12-12 a.m.Georgia World Congress Center 

A style guide is not just a logo lock-up or a list of what fonts to use. It can be more than a guardian of consistency or correctness. A guide's production can create a chance for curators, educators, content developers, and designers to wrangle with questions both concrete (How long should labels be?) and abstract (What relationship do we want to have with our visitors?) This consensus-building process can minimize future conflict and improve how we serve our visitors.




Party with Purpose: Cultivating Young Patrons

Development and Membership, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

The future of your museum may love to party now, but soon they will be ready to offer much more. Join young patron membership managers from four major U.S. markets for an insightful discussion on why cultivating young patrons is essential to your museum’s future and learn how to engage these future philanthropists in your museum now.




Deliver Outstanding Guest Experiences Via Excellent Staff

Finance and Administration, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

To your guests, frontline staff are the museum. Join a moderated conversation with four museums about the way they hire, onboard, train, manage, evaluate, retain and develop staff. We’ll discuss why attitude is so important in hiring for frontline positions, consider techniques in getting these staff up to speed, retaining, and developing them, how the Affordable Care Act may impact how we staff and schedule part-time staff, and invite the audience in to join the conversation.




Prototyping for Digital Projects

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

See how crucial prototyping can be to creating successful digital products. Digital development can be time-consuming and expensive, so adding time to a project to develop and test prototypes may seem to add unnecessary cost and overhead. We will show how prototyping can save time, avoid wasted effort on imperfect designs, and help focus the goals of a project. Projects discussed include a kiosk game in an exhibition, a BYOD mobile guide, an in-gallery kiosk, and a web-based digital publication.




The Museum of the Future through the Museum of Today

Global Perspectives, Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

The NMC’s Horizon Report, created with input from many AAM members, has helped museums and universities set priorities for technology planning, research, and practice since 2010 (go.nmc.org/hzmu). The 2014 edition, due to begin in September 2014, will add new sections that outline implications of each trend for policy, leadership, and practice. Panelists will introduce topics from the 2014 report, and have a moderated discussion about how museums can anticipate and react to these coming changes.




Diversify your sales program to increase visits and revenue

Finance and Administration

Sunday   12-12 a.m.Georgia World Congress Center 

Do you take orders or make sales? There is a difference. Many museums have explored the opportunity to gain exposure, revenue, and visits through a Tour and Travel Group Sales program. This session will teach you how to start a program, which audience segments to target, and how to sell to those segments. Your colleagues will share real world examples of what worked and what wasn't as successful. This program is suitable for museums that want to start or have an existing group sales program.




Responding to Urgency: Museums and Climate Change Education

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

How are museums responding to and generating access for the public to understand, find community and develop participation in the urgent issue of global climate change? Through an on-site and on-line adult education program, research on cultural impact across global communities, and dynamic exhibitions, AMNH seeks to identify where its assets best support the public's needs. This session will connect others' efforts and develop powerful networks to leverage the impact for the public.




20 Sites, Infinite Stories: Dialogues on Immigration

Forces of Change, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Immigration is a topic both personal and local–touching on identity, culture, and community. The immigration debate has been plagued by rhetoric and misinformation, often deepening divisions and reinforcing stereotypes. This session shares lessons learned through the National Dialogues on Immigration Project, a cross-regional series of programs designed to spark a national conversation on critical immigration topics like citizenship, American identity, freedom of movement, and civil liberties.




Object/Story Roadshow

Exhibit Planning and Design, Global Perspectives, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Throughout human civilization what endures are stories. Generally, museums use objects to unearth stories about life’s mysteries. We invite colleagues to bring an object of personal significance to the session and tell a 2 minute story about it. Respondents will offer insights on object storytelling and display techniques and strategies to transform thinking, meaning and relevance to practice and audiences. Interested participants contact dphelus@aam-us.org by March 15.




Maximizing Social Value with Audience Reach and Engagement

Marketing and Public Relations

Sunday   12-12 a.m.Georgia World Congress Center 

As museums increasingly serve as a nexus of social interaction, connection and engagement, the most impactful institutions will seek to reach the broadest audience and to achieve the most engaging visit experience. This session will discuss best practices for attracting broad audiences, converting visitors to members, and providing a highly rated onsite experience. Presenters from Peabody Essex Museum, LACMA, and Art Institute of Chicago will share their experiences and perspectives.




French Fries and VOCs: Considering Visitor Well-Being

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Nurturing and sustaining the human spirit is the public service role of museums, but these are predicated on first nurturing and sustaining the human itself. This session will explore the impact that museums have on the health and well-being of guests, community members, and the environment, and what socially responsible institutions must consider when making choices ranging from building materials to café offerings.




Interactive Gold: Digital Experiences that Add Value

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Digital interactives can offer visitors opportunities to explore in-depth content, personalize their experience, immerse themselves in a story, and have FUN… Or they can be expensive computer monitors. In this session, three “museum tech” veterans will look at the process that leads to the kinds of interactives that truly delight and enrich your visitors, and what you can do to implement them in your exhibition. Attendees will be invited to join the conversation.




Social Practice:A Community-crafted Collaborative Exhibition

Forces of Change, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

A local history museum with a new community-focus gallery, undergraduate students from two nearby universities, and at-risk high schoolers from a neighborhood in transition team-up. The result: an innovative multi-media exhibition by and about people from a historically African American neighborhood undergoing gentrification.




The Museum Is Obsolete: Culture Doesn't Live in a Building

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

The most exciting "conversation starters" will introduce perspectives from outside the world of museum institutions. FIGMENT is a rapidly growing participatory art movement that created free art events in 10 cities in 3 countries in 2014, all run by volunteers, touching 300,000 participants. We have no building, no permanent home, and only 2 paid administrative staff. We are engaging a large and growing group of participants with a minimal financial investment, funded by grants and donations.




Potluck Programming: Community Engagement with Participation

Marketing and Public Relations, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

How do cultural institutions connect with their immediate neighborhoods, remain relevant without a building, and build community inside the building? Can you build community by relying on your audience to direct your content? Explore how participatory programming can be a path to deepening connections with your community on and offsite. Hear from four panelists from a variety of museums and cultural organizations about how they are employing new strategies for community engagement.




Museum Incubators: Growing Social Justice in Nimble Spaces

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Incubators provide a controlled environment for the care and protection of new or controversial ideas that may be difficult or impossible to develop through traditional museum channels and processes. Issues of social justice require nimbleness, responsiveness, and the ability to try things out quickly, while getting constant feedback. Find out how you can create an incubator in your organization, and see diverse examples of museum social justice experiments.




Developing An Ethnographic Lexicon

Collections Stewardship, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Museums with ethnographic collections often develop their own lexicons to serve their specific needs. However, this makes data-sharing between institutions more challenging. and creates problems for users from different communities who must become familiar with multiple sets of terms to complete research or identify collections across institutions. This working session will look at how to develop a common ethnographic lexicon that may be used in tandem with pre-existing lexicons like Nomenclature, the Getty thesauri and the National Park Service classification systems.




Small and Not So Small Museums, All With Big Ideas

Development and Membership

Sunday   12-12 a.m.Georgia World Congress Center 

What drives museums of all sizes to dream up—and act on—big ideas? Museum directors at different stages (pre-planning, planning, and implementation) in capital campaigns will explore how they and their Boards, donors, and staff are collaborating for transformational change--not only expanding their physical spaces but also inviting in new audiences--and creating new spaces that allow today’s museum users to expand the limits of their understanding and creative spirit.




Agents of change or more of the same?

Forces of Change, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Poverty, corruption and inequality are endemic. But can and should museums be agents of social change? This session will explore how museums in the UK have grappled with the concept of social impact and how far museums can go in tackling society's ills. Speakers will debate the core purpose of museums. Is the role of museums to preserve, conserve and save collections for future generations? Or should we be using our objects, skills and resources to make a difference to people’s lives?




Different Strokes: Development Advice from Across the Field

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Is Development the same among museums? No; fund-raising execution & strategy is quite nuanced across the field. This session explores those nuances with practical advice from museums of different type. For example, art museums tout their civic role; science centers promote workforce development; childrens museums stress play & informal learning. Philanthropic/transactional membership, campaign strategies, donor mix, org charts, volunteer roles; we can learn from one another through this session.




Latino New South: New Approaches for Community Engagement

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Latino New South is a regional learning network led by the Levine Museum of the New South (Charlotte, NC) with the Birmingham Civil Rights Institute and the Atlanta History Center to effectively engage Latinos in their respective communities. This session will provide Insights for working with the growing Latino community, tools for effective community engagement, and strategies for institutional collaboration.




How An All-Volunteer Band Raised $8 Mil During the Recession

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Cleveland County NC was hit hard as textile jobs moved out of the U.S. But a group of civic-minded volunteers decided to do something about it. Under the name Destination Cleveland County, they set out to replace textiles with tourism. Like any good song, there’s a story behind their success. Hear how this team raised millions in the recession and assembled top-flight creative talent to bring two historic buildings to life and breathe new life into the county’s culture, heritage, and pride.




Thinking holistically with the “Triple Bottom Line” (3BL)

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

How are museums thinking more holistically about their role in creating more equitable and sustainable communities? Societal, environmental, and economic aspects of museums have historically been considered in isolation, limiting opportunities to leverage impact. Hear from a variety of representatives from the field and the DIVCOM and Pic Green professional networks, who will discuss using a 3BL approach to museum operations. Small group discussions will follow.




Copyright Licensing Legal Lab: Giving and Receiving

Collections Stewardship, Small Museums, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Building upon the success of the July 2014 AAM webinar on this topic, this session will revisit the top ten must-have’s in your copyright license. Whether you are granting or receiving image, media or content licenses this session will review practical, real life licensing examples to demonstrate the legal significance and importance of each stage of the copyright license. The session will end with a practical review of form and contract templates to have on hand at your institution.




Visitor Voices: A Story of Accessibility and Inclusion

Forces of Change, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

More than 56 million Americans have disabilities. In conjunction with two AAM accessibility webinars in 2015, this session features stories from museum visitors with low vision, hearing loss, autism and dementia, and how museums have responded. Institutions located in one of the most diverse cities in the world share practices that create inclusion through accessible technology and resources, rethinking policies and programs, overcoming existing physical barriers, and building a new facility.




Museums & Social Issues: A Reflective Conversation

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

The journal Museums & Social Issues explores the dynamic role and potential of museums in addressing complex social issues. What role does writing, reading and publishing play in advancing professional work around social change? A reflective conversation between our panel and our audience will explore the status of museums in social change and the importance and challenges of building and keeping up with the literature to support and advance that work. Panel includes editors and authors.




Taming a Beast - Unifying Diverse Animal IDs to One System

Exhibit Planning and Design

Sunday   12-12 a.m.Georgia World Congress Center 

In this case study, we will explore the pitfalls, challenges and rewards of migrating a large organization's diverse animal identification content into a unified, IPad based system for guests. Shedd Aquarium exhibits thousands of different species, all of which must be identified for guests. Since 2012, Shedd's in-house team has been transferring existing and new content (print and digital)to the new system, facing and attempting to conquer various challenges along the way.




Tech Tutorial: Email Automation 101: Engaging the Museum Visitor

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Designed as an introduction to email automation, the panel will begin with the goals for such integrations, including automation of labor intensive tasks, immediate surveying of guests, and emailing based on visitor preference. The presentation will cover interfacing with donor management and ticketing systems, as well as best practices for executing email integration, targeting subgroups of users, automatically emailing members for renewals, and measuring effectiveness. (Tech tutorial.)




75 Ideas in 75 Minutes: HIgh-Impact Right Now!

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Ideas have power. And, when translated into action by motivated board, volunteers and staff, they can restore, transform and even rescue a museum. Using a fast-paced team format, the session will deliver (at least) 75 high-impact development and membership ideas appropriate for museums of any focus or size. A friendly competition will motivate two teams to bring their best ideas, with the audience deciding which will win the day!




My story,Our data :data-centered community story archiving

Media and Technology, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Small museums in Korea are confronted by a difficulty of using digital tools, though people conceive that digital is pervasive in our society. It is meaningful that we developed a new way to make a museum engagement with data-centered story archiving strategy within local community. Ewhadong Project is a on-going story archiving project in Seoul. We executed project under 3 digital development strategies for community based story archiving; Collecting, Curating, Sharing of stories by digital.




Crossing the Line in Museums and Libraries

Exhibit Planning and Design, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

From exhibitions to online collections, libraries, archives, and museums are increasingly adopting practices that cross institutional boundaries. What does this mean for museum studies programs, institutional collaboration, and organizational missions? The panel will focus on personal experiences, a tipping point in the interrelated worlds of material culture, and the future; focusing on how these practices are beneficial or sustainable.




Development for Non-Development Professionals

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

What does it take to build major philanthropic support? How does one get the gumption to ask for a gift? This session is for those who don’t hold development positions and yet aspire to get more involved in the field – perhaps in preparation for an organizational leadership position later in one’s career – AND for development professionals who want to help others better understand this important work. A panel of experts will share the basics of essential philanthropy skills.




Waking Up from Volunteer Nightmares

Finance and Administration, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

We have all experienced our fair share of volunteer disasters; whether they have been scenarios that are contentious, awkward and frustrating or even injurious. The important thing is to wake up from these volunteer nightmares with a proactive mindset which draws on institutional collaboration to rebuild, grow and make the necessary changes towards stronger situational awareness, volunteer needs and best practices.




Tech Tutorial: Demystifying Vine and Snapchat

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Social media platforms provide creative ways for museums to engage with the public, but some of these platforms, like Vine and Snapchat, can be intimidating. This session will demystify these two social mediums by explaining the basics of the platforms, their cultures, and their potential uses for museums. The session will include a hands-on tutorial during which participants will try their hands at creating 6-second videos on Vine, and disappearing messages on Snapchat. Bring your smartphones!




27th Annual Excellence In Exhibition Awards

Exhibit Planning and Design

Sunday   12-12 a.m.Georgia World Congress Center 

Exhibitions that successfully integrate scholarship, audience engagement, exhibit design, and programming offer visitors a chance to explore new ideas and directly communicate an institution’s value to the public. The 27th Annual Excellence in Exhibition Competition session offers museum professionals of all levels examples of exemplary exhibitions. Through interviews with competition judges, winners of the competition share the inspiration/best practices for their award-winning exhibitions.




How to Write a Successful NEA Grant Proposal

Development and Membership

Sunday   12-12 a.m.Georgia World Congress Center 

Learn the best way to access the NEA. Topics covered include 1) how to choose the right grant program within NEA, 2) how to articulate the right kinds of outcomes and goals, 3) how to develop the right kind of partnerships and secure community support, and 4) additional tips for success.




Who ARE your museum's fans and visitors? Will they donate?

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

If you're not in possession of the fancy technology that tells you who your Facebook fans are and how to message them, and you're not identifying your visitors as they walk in the door, you will be happy to know there are other ways of discovering the details of your most engaged audiences. Learn from the Smithsonian's creative approaches with M+R Strategic Services to email list growth, from on-site digital engagement to a bonafide viral social media campaign.




Q&A With Federal Agency Leaders

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Alliance President Ford W. Bell will moderate this session with federal agency leaders. Learn about federal grant opportunities, museum partnerships, and other federal initiatives such as Blue Star Museums (NEA), Let's Move Museums & Gardens (IMLS), the U.S. Department of the Interior Museum Program, the National NAGPRA Program, the National Marine Sanctuaries Program (NOAA), and more. This session will largely consist of Q&A from audience members.




Using HR & Manager Partnerships to Develop a More Nimble Workforce

Finance and Administration, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

How do small museums with limited resources create opportunities for their staffs to develop the skills they need to adapt to constant change, be it social, technological, environmental or economic? Studio Museum in Harlem Deputy Director and Project Manager will have an interactive discussion on their efforts to address this challenge, with the help of two grants and partnerships with managers, to become a more adaptable, nimble workforce.




Finance for Mummies

Finance and Administration, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Knowledge of the financial facts is power. We may be non-profits, but we still have to manage our money well. For those who have little or no formal training in accounting or finance, budgets and financial statements can be daunting. The language used by the finance department can be cryptic. Ask your most pressing questions about finance, budgets, and accounting processes; get answers that you can understand; and return to your institution with powerful financial knowledge.




From Fringe to Core - Museums as a Community Resource

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Many institutions provide valued services to their communities, yet often these programs do not form the core of the institution's identity. How might our institutions be different if they did? Join us for a conversation exploring this possibility. Museums typically have a fairly narrow public identity, focused on their collections and exhibitions. Yet, museums actually do much more! Let's explore how we might amplify this work and move museums to being seen as more integral to our communities.




Mind the Gap: Bridging Social Media and Audience Research

Marketing and Public Relations, Global Perspectives, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

See why likes and shares are only the first chapter in evaluating the value of a museum social media follower, and why qualitative research can't be left out of the equation when evaluating past and driving future online engagement campaigns. Panelists will make a case for the integration of audience research efforts into social media campaigns, while allowing digital marketers to be effective with their strategy, and offer a hands-on opportunity to do both in an interactive experiment.




Thinking visually: Creating integrated label graphics

Exhibit Planning and Design

Sunday   12-12 a.m.Georgia World Congress Center 

This workshop will engage content developers and curators to think visually when creating exhibit labels. This method enhances content messages and makes exhibits accessible for a larger audience, including young visitors, non-native English speakers, and different types of learners. We will go through some basic tools and strategies for creating visual labels, and then, in small groups, brainstorm and mock-up visual labels from basic content synopses.




Anti-Orientalist, Community-Centric Exhibition Design

Exhibit Planning and Design, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Historically, some museums have presented the histories and material cultures of peoples from the Global South in Orientalist ways. This case study explores an intentional anti-orientalist, community-centric design process used for creating an exhibition on Indian immigrants at the Smithsonian. The presenter will discuss crowdsourcing design materials from relevant communities and choosing colors, fonts, graphics and iconic images, writing panel & label text and rendering marketing materials.




Talking About Engagement is One Thing; Measuring is Another

Marketing and Public Relations

Sunday   12-12 a.m.Georgia World Congress Center 

Seven museums have taken up the challenge to find a common method for analyzing engagement of visitors. By sharing data on the breadth and depth of visitor experience, this group is piloting an effort to understand what works and what doesn't when it comes to inspiring visitors to do more, give more, and talk more about their museums. Representatives will discuss their approach and why they believe establishing a metric for measuring engagement can help articulate museums' value to the world.




Inside Out: Embedding Social Engagement at the Core

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Embedding social engagement at the museum's core requires dramatic shifts in long established institutional practices and culture. How do museums make this happen? Where do they start? This participatory session will explore the environmental imperatives, organizational dynamics and theoretical models that are shaping the Oakland Museum of California's journey to become a more inclusive, socially engaged and relevant resource in their community from the inside out.




Achieving Competing Goals: Cold Storage and Energy Savings

Facilities and Risk Management

Sunday   12-12 a.m.Georgia World Congress Center 

Maintaining a cold storage area for collections can be a challenge for museums; to preserve certain materials for the long-term often means increases in energy and operational costs. This session brings together perspectives from an NEH funded study aimed at achieving these competing goals for the Minnesota Historical Society's cold storage. Experts from sustainability, HVAC, conservation, and architecture will present their views on the results and process that aligned competing goals.




Accessibility and Inclusion: Creative Content Choices

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

What strategies help create great content for diverse museum audiences, including patrons with disabilities? Should we aim at a single specific audience or incorporate a more inclusive, universal design approach? How might this material be sourced, funded, and implemented? We will address these questions and more in a lively in-depth discussion, examining verbal description for visitors with low or no vision as one model to illustrate the wide variety of options and the decision-making process.




You are Here: Navigating Location-Based Technology

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

How can you engage each visitor? The Tech Museum of Innovation; Museum of Science, Boston; and nonprofit technology consultant JCA will discuss two distinct approaches to enhancing the visitor learning experience through personalized exhibit interaction. Hear how location-based technology is used to: sense and analyze visitor information, allow visitors to navigate exhibits, assess what visitors learn/how they engage with an exhibit and modify exhibit content to visitor needs and preferences.




How can museums leverage Big Data to optimize Marketing Mix

Marketing and Public Relations, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

California Academy of Sciences and Nielsen will share how they have conducted a marketing study to develop a comprehensive marketing effectiveness model – Marketing Mix Model to quantify the impact of marketing, pricing, promotions and external factors on ticket sales and memberships. We will share how these insights have helped us make smarter marketing and pricing decisions to drive the general attendance and membership.




Crucial Conversations: Creating Meaningful Change

Career Management

Sunday   12-12 a.m.Georgia World Congress Center 

To create change in our careers and museum communities, we often engage in compromise, and also must negotiate. Emerging from participant interest at 2014’s session with Getty Leadership Institute NextGen alumni, “Work-Work Balance”, this session will provide opportunities to hone “crucial conversation” readiness, towards better self-advocacy in critical situations.




How To Host a State Museums Advocacy Day

Marketing and Public Relations

Sunday   12-12 a.m.Georgia World Congress Center 

Alaska, Virginia, Ohio, Florida, Colorado, and Illinois are just a few of the states hosting a state museums advocacy day modeled after the national day of “citizen lobbying.” Learn how they got started, how they planned it, and how they created statewide advocacy materials that showcased their museums’ collective impact. This session is perfect for state association board members who want to bolster their advocacy efforts at the state level.




eCulture: Making the Museum a Social Hub

Media and Technology, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

Museums in Switzerland traditionally attract a disproportionate number of older rather than young visitors. Understand how an eCulture approach at The Basel Historical Museums has changed this phenomenon, by creating internal and external dialogue with visitors that has added value not only to the visitor experience but transformed the institution itself, through stimulating debate and discussion.




Tech Tutorial: The GIFs That Keep on Giving: Tumblr Strategies for Success

Marketing and Public Relations, Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Animated GIFs can bring your collections alive in engaging ways and can be used on many different platforms, though most prominently on Tumblr. Popular with visitors under the age of 25, Tumblr is a great place to reach younger audiences, yet only 3% of US charities and non-profits use it. In this session you will learn best practices and ideas for using Tumblr at your museum. But wait, there’s more! You will also learn how to make GIFs! Bring your laptop if you want to try it on the spot.




Delivering Meaning: ECM, APIs and Telling Your Story

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

The MIAs’ IMLS Enterprise Content Management (ECM) project is developing APIs (application programming interfaces) for retrieval of deep collection and digital resource data from our multiple digital repositories, seamlessly integrating them all. The project will provide a direct content feed to the galleries and visitors, allowing us to make, store, and use our digital assets to craft great stories. We want to show you what we’ve done and share the tools we’ve created to make it happen.




Digital Publishing made easy with the OSCI Toolkit

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Developing digital publications can often be a challenging process with uncertain outcomes. The OSCI Toolkit was developed to ease the publishing process by creating both an authoring environment for content creators and a flexible reading experience for users. This session will show how the OSCI Toolkit can be leveraged to generate online publications and ePub documents. With lots of out-of-the-box functionality, main features will be discussed as well as customizing for your institution.




Resume Writing for Emerging Museum Professionals

Career Management

Sunday   12-12 a.m.Georgia World Congress Center 

Learn practical tips for crafting an effective resume, including structure and format, use of summary statement, ways to quantify your experience to demonstrate impact and when to "let go" of previous or unrelated work experience. Samples from both good and not-so-good resumes will be examined. Attendees will edit their own resumes and review others during the session, so should be prepared with at least two hard copies--one for marking up, one for sharing with peers.




Resume Writing for Mid-Career or Career Changers

Career Management

Sunday   12-12 a.m.Georgia World Congress Center 

Learn practical tips for crafting an effective resume, including different resume formats, use of summary statement, ways to quantify your work experience to demonstrate impact, and when to "let go" of previous or unrelated work experience. Samples from both good and not-so-good resumes will be examined. Attendees will edit their own resumes and review others during the session, so should be prepared with at least two hard copies--one for marking up, one for sharing with peers.




What is Prospect Research, Alex?

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Through an engaging, Jeopardy-style format, panelists will discuss prospect research from science center, art museum, and performing arts perspectives. Participants will learn about the role of prospect research in the donor cultivation process, identifying and investigating annual fund and major gift individual prospects, tips and tricks for researching grant funders, audience segmentation analysis, and more. “Daily Doubles” will encourage attendees to chime in with their experiences.




75 Ideas / 75 Minutes: Fresh Thinking in Audience Engagement

Marketing and Public Relations, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Finding new ways to cut through a cluttered marketplace, engage members and/or drive attendance is a constant challenge for all museums. Drawing ideas and examples from a variety of institutions—from both inside and outside the museum field—experts from AAM’s PR & Marketing Professional Network (PRAM), offer a fast-paced review of some of today’s most interesting ideas concerning audience engagement.




Summit on Sustainability 2015: Standards in Museums

Facilities and Risk Management

Sunday   12-12 a.m.Georgia World Congress Center 

Join us as we review some of the main findings from AAM's landmark paper "Museums, Environmental Sustainability and Our Future." Presenters will provide critical insight into the state of metrics and tools for assessing sustainability being used by museums. Through audience participation, the session also explores reactions to the document and next-steps for museum sustainability.




Food 4 Ways: Trends, Messages, Programs & Management

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

With kale climbing the charts and artisanal bacon now a household staple, Americans have become “foodies”. Yet food safety, access,and healthy eating are among the most pressing issues facing our society today. Learn how museums have stepped up, delivering impactful programs, communicating with guests about healthy and sustainable choices, and deeply connecting food service to mission. We empower participants to think broadly in identifying approaches that are right for their institutions.




The Socially Inclusive Museum: Measuring Our Social Impact

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Based on theoretical frameworks of LIS, I purpose that there are methods available for the evaluation of the social role of museums. This presentation will briefly suggest a theoretical background for developing and implementing museum evaluation strategies, and will call upon audience participation to link these theoretical notions to museum practice. The reflections by and dialogues between practitioners are of prime importance to deepening our understanding of the social role of the museum.




Systems Maintenance: Set it and Don't Forget It

Facilities and Risk Management, Global Perspectives, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Proper maintenance of security and facility systems helps protect your investments: time, money, equipment, facilities, and your collection. Every installed system must meet your expectations, be tested, and function at peak level for the duration of its life cycle. Failing to properly maintain your security and facility systems will not only increase the risk of failure, it will also place your collection at risk because of false or missed alarms or failed heating and ventilation systems.




The Museo Soumaya and Wikimedia alliance, open knowledge.

Media and Technology, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

In this case study, the presenter will share the experience of the recent alliance between Museo Soumaya and Wikimedia Mexico, their common goals, what they have accomplished, their struggles and challenges. The presenter will explain the commitment of both institutions toward open access to digital cultural heritage and the role of the community in the development of new contents and articles for the Encyclopedia trough two Edit-a-thon held at Museo Soumaya in 2014.




Tech Tutorial: Ready, Set, Play!: In-House Game Development

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Are you thinking about developing your own games? You may be surprised to see how easy it is to start. This tech tutorial will cover the in-house game development process including what you need to get ready, what tools and software are out there to help you, and where you can be publishing. We'll cover the simplest to most complex solutions out there so that you can know where your museum fits in.




Using Our Words: Inclusive Language and Social Value

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

We all want our museums to be welcoming places, but is the voice of your museum a truly inclusive one? Our choice of words can reinforce or negate the social value of our museums. Hear from four panelists with four different perspectives on inclusive language. Use your inspiration from the presentations and join in a high powered facilitated discussion to brainstorm strategies you can take home with you to adopt a culture of inclusive language at your museum.




Putting Peer-to-Peer Mentorship Ideas into Practice 2.0

Career Management

Sunday   12-12 a.m.Georgia World Congress Center 

Colleagues from 2014 ’s session, Putting Peer to Peer Mentorship Ideas Into Practice, will explore year two of an expanded mentoring program inspired by the Next Gen session at AAM in 2013. Presenters from both years will discuss peer mentorship successes, challenges and models for application, to foster mentoring relationships. Attendees will be actively engaged in discussion about developing sustainable peer to peer mentorship groups and will share observations and ideas.




Remembering the Past, Looking to the Future: SI Repatriation

Collections Stewardship, Global Perspectives

Sunday   12-12 a.m.Georgia World Congress Center 

The 1989 National Museum of the American Indian Act opened a new era in Native American-museum relations through its repatriation provisions, which recognized the rights and interests of tribes concerning collections. To mark the Act's 25th anniversary, the National Museum of the American Indian, National Museum of Natural History and Wanapum Tribe discuss best practices in consultation, stewardship, collaboration, international repatriation, case management, 3D replication, and data collection.




Creating a Personalized and Shared Museum Experience

Exhibit Planning and Design

Sunday   12-12 a.m.Georgia World Congress Center 

Today, we are accustomed to shaping and adding to our own experience. We want engagement that is real, visceral and participatory. This is the story of how the new College Football Hall of Fame in Atlanta moved beyond a narrowly focused one size fits all experience and became the most socially interactive sports museum in the country. Interviews, research and message testing transformed and expanded the story. Prototyping with cloud and RFID technology produced an experience where visitors create, personalize, and share content from the very moment they enter the Hall of Fame.




Making Membership Relevant

Development and Membership, Small Museums

Sunday   12-12 a.m.Georgia World Congress Center 

Organizational change can often outpace your membership model, resulting in categories, benefits and prices that are obsolete. Session demonstrates data-driven approach to rethinking and transforming your membership structure, plus guidelines for successful transition for both members and staff. Lessons-learned by small to medium museums with limited staff.




Media Relations in the Digital Age: What's Changing? Where’s it Going?

Marketing and Public Relations

Sunday   12-12 a.m.Georgia World Congress Center 

In the digital era, the opportunities for earned media are constantly evolving. A panel of Atlanta-based media professionals with national influence share insights on the future of media – what is changing and where it’s going – and offer tips for PR experts on communicating with them to get their attention, reach key targets, avoid common pitfalls and more.




Creating Tours with Google Glass

Media and Technology

Sunday   12-12 a.m.Georgia World Congress Center 

Sculpting experiences for the Google Glass environment requires a different approach than traditional mobile tours. How should stories be told differently? What features of Glass can be tapped to maximize the storytelling experience? Which features increase focus? Does additional theatricality accommodate the technology? N.B., Additional panelists will be added; currently bound by confidentiality agreement with partner institution.




Bullseye: Social Engagement Starts with You!

Career Management

Sunday   12-12 a.m.Georgia World Congress Center 

Explore a simple-but-powerful "bullseye" model to help you consider your unique role and contributions to your work as a museum professional, to your institution, to the field and to society.




How I Make the Case and Measure the Impact of my Museum

Forces of Change

Sunday   12-12 a.m.Georgia World Congress Center 

Learn how a museum director uses mapping software to advocate for her museum’s social, educational and community/statewide impact. Hear how she uses this map (developed in conjunction with the Association of Art Museum Directors) in practically every kind of conversation - with funders, with the school district, with Congress, and with her own board of trustees – to make the case for her museum.




Best Practices in Museum and Cultural Property Security

Facilities and Risk Management

Sunday   12-12 a.m.Georgia World Congress Center 

The American Alliance of Museums and the Cultural Properties Council of ASIS International have recently published the Suggested Practices for Museum Collections Space Security. Learn more about the content of this document, how it was developed and how it may be applied to other high value security storage requirements. Additionally, the Smithsonian Institution has completed a national bench marking survey of the security organizations of cultural properties. The survey involved approximately 60 different museums, interviews with security professionals and consultants and an extensive literature review. The survey’s intent was to gather data on trends and commonalities of security organizational structures, pay, training, weapons requirements, customer service requirements, uniform requirements, resource strategies (proprietary, contract, or hybrid staffing models) and other criteria against which cultural property security organizations can benchmark.




Designers Deconstruct Success

Exhibit Planning and Design

Sunday   12-12 a.m.Georgia World Congress Center 

Designers examine recent notable and award-winning exhibition projects against a set of common questions, and share their understandings of the similarities in problems and processes all exhibit creators face. They’ll share insights on translating content into physical experiences, solving technical issues, making aesthetic choices, and the challenges of working in large, interdisciplinary teams.




Museum Event Planner Professional Development

Facilities and Risk Management

Sunday   12-12 a.m.Georgia World Congress Center 

TBD




You Be the Judge: Mock Application Review Panel with IMLS

Development and Membership

Sunday   12-12 a.m.Georgia World Congress Center 

Get an inside look at the peer review process by participating in a fast-paced mock application review panel facilitated by IMLS program staff. Attendees will gain a greater appreciation for what reviewers look for and share insights for preparing their own application to these competitive programs.