Registration deadline is January 15, 2027

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• Registration Rates for 2027
• How are registration rates determined
• Scholarships
• Questions?

Registration Rates for 2027

For those who are able, each year we hope they will support our cause further by registering at the Sustainer, Champion, or Super Advocate rate—registration supports this critical work for our field. The true cost of Museums Advocacy Day is around $500 per person. Registration is for in-person programming and participation only.

Please note: The higher-level registrations (Sustainer, Champion, and Super Advocate) are not tax-deductible. Payments for advocacy activities which include direct lobbying do not qualify as charitable contributions under IRS rules, regardless of the organizer’s tax status. If you would like to make a tax-deductible contribution towards AAM’s advocacy work, please select the donation option during checkout.

*AAM Member rates are applicable to anyone with an Individual AAM Membership, as well as staff of AAM Museum, Organizational or Industry Members

All registration rates include access to all Museums Advocacy Day 2027 programming and events except for the museum tours. Museum tours are separate ticketed items that you must select separately during registration to get access.

National Geographic Society Museum of Exploration Tour, Sunday, February 21, 12:30-2:30pm (Ticketed Event). Step inside the Museum of Exploration and discover how National Geographic brings its mission to life for visitors. Begin with a curated look at some of our greatest hits, then venture behind the scenes at National Geographic’s headquarters to see how the people, collections, and work of the National Geographic Society come together to illuminate and protect the wonder of our world.

Planet Word Tour, Sunday, February 21, 2:00-3:30pm (Ticketed Event). Get ready for a behind the scenes look at the highlights at one of DC’s most unique museums. Planet Word is an award-winning immersive museum that explores language arts in fun and unexpected ways. Located in the historic Franklin School in downtown D.C., the museum uses cutting-edge technology, voice-activation, and interactive experiences to spark a love of words and language in visitors of all ages. Inside, discover a magical Library that brings books to life, a 22-foot-tall wall of words you can talk to, a karaoke experience, and other exhibits that educate, entertain, and inspire.

How are registration rates determined for Museums Advocacy Day?

The registration structure for Museums Advocacy Day has been designed to minimize barriers to participation while ensuring the event continues to be sustainable. While we estimate participation in Museums Advocacy Day to cost around $500 per participant, the registration rates are designed to be as affordable as possible for participants. Among these costs are the development and production of advocate materials, contractor services for meeting scheduling and event registration, and rising costs for event spaces as well as food and beverage.

We are grateful to the individuals and our partners whose financial support helps keep registration as affordable as possible and provides advocates access to the high-quality training and resources they need to effectively make the case for museums and have successful Congressional meetings.

Scholarships

AAM’s 2027 Advocacy Scholarships Program is a professional development opportunity that provides a travel stipend for museum professionals interested in advocacy to attend the AAM Museums Advocacy Day, February 22-23, 2027 in Washington, DC. The program is designed to allow those who are interested in attending this annual event but are unable to due to logistics or funding. Application deadline is November 30, 2026.  Learn more and how to apply.

Questions?

Check out our FAQs.

Need technical assistance completing your registration? Interested in attending Museums Advocacy Day, but are unable to afford registration due to financial hardship? Contact us for any additional questions.