Advocate from Anywhere

You don’t have to be in Washington, D.C. to make the case for museums. Your voice matters wherever you are advocating from. Use the advocacy tools below to join the cause and speak up for museums during Museums Advocacy Day and throughout the year.

There’s never been a more critical time to advocate for museums and your role in the field. The Alliance has been working hard to advocate for the museum field, and provide you the resources needed to let your legislators know the impact the pandemic has had on you and your museum and that museums are essential community infrastructure. Together we can effectively advocate for the value of museums, their power to change the world, and their essential roles in sustaining strong, inclusive, and resilient communities by enriching education systems, bolstering economies, and strengthening the social fabric of communities.

Since March 2020 more than 65,000 messages have been sent to Congress over the Alliance’s online advocacy tools – messages that continue to be critical to securing support for museums. Learn more about ways you can advocate today.

Take Action: Contact and Connect with Congress

  • Throughout the year Congress considers many legislative issues affecting museums and it’s critical they hear from constituents like you as policy decisions are being made. Our template messages make communicating with your legislators easy. The templates include key issue information. You can personalize and send messages to your legislators with just a few clicks.

Also download your copy of the AAM Guide to Working with a New Congress!

Invite Congress to Visit Your Museum

  • There’s never been a more important time to engage with the elected officials and stakeholders that represent you and your museum. Our updated Invite Congress to Visit Your Museum materials – including information on participating in and hosting virtual events and telephone meetings in addition to in-person events – make it easy for museums of all types and sizes to participate and connect with your elected officials each summer and throughout the year. Don’t forget to use #InviteCongress on social media!

Download and Share Critical Data

Museums as Economic Engines

Museums & Public Opinion

  • National public opinion polling shows that Americans overwhelmingly appreciate and recognize the work of museums as educational and economic assets to their communities. Even more, Americans broadly support federal funding of museums and approve of lawmakers who take action to support them. The data speaks clearly, Americans value the museums in their communities.

Museum Facts

  • Museums are community anchors and economic engines. They are trusted, they partner with schools, and they serve the whole public. Download our Museum Facts PDF, which includes the updated infographic for 2024 (pp. 1-2) and details pages following to learn more.

Museums and the COVID-19 Pandemic

  • The pandemic inflicted considerable damage on US museums, a large majority of which are 501(c)(3) nonprofit charitable organizations. While the museum field is making strides in its recovery efforts, it will take years to fully rebound to pre-pandemic levels of staffing, revenue, and attendance. Survey data shows two-thirds of museums continue to experience reduced attendance, averaging 71% of their pre-pandemic attendance. Despite the tremendous financial and psychological stress caused by the pandemic, museum professionals filled the gaps to meet the needs of their communities. They continue to demonstrate the critical role museums play in our country’s infrastructure and deepen their impact in their communities. During the COVID-19 pandemic, museums across the country continued contributing to the ongoing education of our country’s children by providing lesson plans, online learning opportunities, and drop-off learning kits to teachers and families. They used their outdoor spaces to grow and donate produce to area food banks, and maintained these spaces for individuals to safely relax, enjoy nature, and recover from the mental health impacts of social isolation. They provided access to childcare and meals to families of health care workers and first responders, donated their PPE and scientific equipment to fight COVID-19, and served as vaccination centers.

Alliance Advocacy Alerts

  • Your voice matters. Members of Congress carefully consider input from their constituents when making policy decisions and casting votes. See recent calls-to-action and stay up-to-date on timely opportunities to weigh-in with your federal legislators. Email us to sign up for Alliance Advocacy Alerts.

Alliance Policy Issues

  • The Alliance closely tracks several legislative and policy issues affecting museums—including funding for grant-making federal agencies, tax incentives for charitable giving, education policy and more. See our Policy Issues and related information for a detailed look at these priorities and how policymakers can advance them, then contact your legislators to speak up for museums!

Nonprofit Voter Resources

  • The Alliance shares these extensive informational materials providing answers to frequently asked questions about how nonprofits, including museums, and their staff and leadership can participate in advocacy and lobbying and nonpartisan voter engagement.

Build Your Advocacy Skills

We offer a deep bench of advocacy resources and tools to make it easy for you to join the cause and make the case for your museum and the cause of museums, no matter your current position or advocacy experience level. Being able to effectively advocate for yourself, your work, and your museum is a lifelong professional and leadership skill. Get started today.

Engage Your Board in Advocacy

Cover Image: Stand for your mission reportDownload our report and discussion guide on how your museum and trustees can be more effective at integrating advocacy into the work of your board. Download your copy of Stand for Your Mission now. Learn more about the role your board can play and visit our Trustee Resource Center for additional information about working with your museum’s trustees.


Museums Advocacy Day Videos – Get Inspired!

See and share these short videos to get inspiration for Museums Advocacy Day and year-round advocacy for museums.

Learn more about Museums Advocacy Day and get the Advocate Materials.

Speak Up for Museums on Social Media

Looking for ways to share about Museums Advocacy Day in your communications or social media posts? Check out these Digital Engagement Kits:

If you’re looking to share or join the conversation on social media throughout your participation in Museums Advocacy Day and beyond, check out these resources and tips:

  • Find sample social media posts for anyone to use and refer to your kit for more ideas
  • Graphics for Advocacy that can accompany your social media posts
  • Get social! Tag your legislators to thank them for meeting with you or share why museums are important using #MuseumsAdvocacy2023 and #MuseumsAdvocacy

Tag us in your posts! Twitter: @aamers | Instagram @aamersofficial | Facebook or LinkedIn: American Alliance of Museums

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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