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Digital Engagement Kit for Partners

Thank you for your support of Museums Advocacy Day 2022! Below is an introduction and the resources to help you share information about participating in Museums Advocacy Day 2022 with your members and followers, and to encourage them to advocate from anywhere before, during, and after Museums Advocacy Day.

Additional materials will be added to this page as updated information becomes available. Be sure to check back here in January and February, and also ensure you’re opted-in to AAM emails to receive important Museums Advocacy Day updates (you must use the same email address you used for Museums Advocacy Day registration).

Welcome

As you know, museums have an ongoing fight ahead of us. Today’s national policy debates will impact our museums for years to come. Together as a field, we’ve defeated several threats to eliminate federal agencies supporting museums in recent years, but we must keep making our case to Congress. Legislators do not know how their decisions affect museums if they don’t hear directly from you—the museums and people they represent.

For the future of our field, which will be in an ongoing recovery as it rebuilds from the impacts of the pandemic, it is critical to join forces with fellow museum supporters and professionals to make our voices heard with legislators and their staff. Congress faces an enormous list of policy issues to consider, many of which can have a lasting effect on museums. Beyond federal funding, there’s tax issues, education policy, and other issues that significantly affect the museum community.

Our advocacy for museums is stronger when we speak together with one voice. With Museums Advocacy Day taking place virtually this year, we look forward to once again joining together from wherever you are for a robust virtual program in February—and for many of you to participate in virtual meetings with your legislators’ offices. In 2020 and 2021, museum advocates sent more than 62,000 messages to Congress, created the largest Museums Advocacy Day yet with over 600 participants and over 400 virtual meetings with legislators’ offices, and spurred action resulting in billions of dollars in financial relief that enabled many museums to survive and saved thousands of museum jobs. We are grateful to have you as a partner in our collective movement in 2022. As a partner of Museums Advocacy Day, you can influence the museum field, and the communities museums serve, for years to come.

If you have any questions about participating in Museums Advocacy Day or using the materials below, please don’t hesitate to reach out to us at museumsadvocacyday [at] aam-us [dot] org.

In partnership,

Ember Farber        Barry Szczesny
Director, Advocacy        Director, Government Relations & Public Policy

 

Talking Points for the Media

Have an opportunity to talk to the media (local, regional, or national) about the importance of the museum field? Use these quick facts and talking points to communicate the positive impact museums have on the U.S. and the impacts the pandemic has had on them.

Sample Press Releases

If you are a partner attending Museums Advocacy Day 2022, download this document: Word | PDF

If you are a partner financially supporting Museums Advocacy Day 2022, download this document: Word | PDF

Sample Op-Ed for Partners

See the sample copy below to customize, or download this document: Word | PDF

Note: To complete this op-ed, easily pull specific geographic data from AAM’s Museums as Economic Engines report.

Museums Support [specific geographic area or the U.S.]

Museums are not only vital to our society and culture, they are essential. In addition to serving as community anchors, providing unique educational opportunities for people of all ages, and protecting our cultural heritage, museums are a boon to our economy.

Prior to the pandemic, nationally, museums contributed $50 billion to the economy, supported more than 726,000 American jobs, and generated more than $12 billion in tax revenue, one-third of it going to state and local governments. Each job created by the museum sector results in $16,495 in additional tax revenue. Every direct job at a museum supports an additional job in the economy, a higher rate than many other industries. In fact, museums and other nonprofit cultural organizations return more than $5 in tax revenues for every $1 they receive in funding from all levels of government.

Here, in [geographic area], museums have a [$XXXX] total financial impact on [geographic area]’s economy; support [XX] jobs; and generate [$XXXX] in federal, state, and local taxes.

Our legislators need to know the importance of museums in our communities and our economy, and the dire impacts the pandemic has had on the field. Congress faces a vast list of policy issues to consider, many of which can have a lasting impact on museums. We are proud to be participating in Museums Advocacy Day 2022, organized by the American Alliance of Museums, to share the value of museums with new and returning legislators.

Among other issues, museum advocates will urge Congress to increase funding for federal agencies that help museums better serve their communities, such as the Institute of Museum and Library Services, enact legislation to increase charitable giving, provide pandemic relief, and support museums’ expanding role in education.

We encourage our community members to amplify our efforts. At the American Alliance of Museums website (aam-us.org/advocacy), you’ll find advocacy tools that let you convey your support for museums to your members of Congress with just a few clicks.

Name
Title
Company
City

Not for publication:
Email
Address
Phone Number

Graphics

Access this page for ready-made graphics you can use for Museums Advocacy Day, or for sharing advocacy materials at any time of year. Graphics are arranged by topic and sized for different platforms to meet your needs.

Advocating on Social Media During Museums Advocacy Day

Access this page for guidelines and tips on the logistics of interacting with your elected officials on social media, getting permission from legislators and their staff to share photos/screenshots, and making sure your social media posts are well-received and effective.

Sample Social Media Copy

Access this page for an extensive list of sample social media posts that can be used by anyone for Museums Advocacy Day 2022! The sample copy helps you share posts about how others can advocate from anywhere or specific tools from AAM that can help.

Additional ideas for partners are below.

Short-form sample posts, appropriate for Twitter or your platform of choice:

  • Now is the time to make the case and speak up for #museums! [Partner name] joins hundreds of advocates across the country Feb. 28-Mar. 1 for Museums Advocacy Day 2022. #MuseumsAdvocacy2022 bit.ly/AdvAnywhere
  • [Name of partner] is proud to partner with @AAMers on #MuseumsAdvocacy2022. Speak up for museums Feb. 28-Mar. 1 and be a part of our collective movement. bit.ly/AdvAnywhere

Long-form sample posts, appropriate for Facebook, LinkedIn, Instagram, or your platform of choice:

  • [Name of partner] is proud to partner with the American Alliance of Museums on Museums Advocacy Day 2022. Join our collective movement by speaking up for museums on February 28-March 1 across the U.S., and share why museums need our support now more than ever. #MuseumsAdvocacy #MuseumsAdvocacy2022 bit.ly/AdvAnywhere
  • In 2020 and 2021, museum advocates sent more than 62,000 messages to Congress, created the largest Museums Advocacy Day yet with over 600 participants and over 400 virtual meetings with legislators’ offices, and spurred action resulting in billions of dollars in financial relief that enabled many museums to survive and saved thousands of museum jobs. To keep this momentum going in 2022, [name of partner] is proud to partner with the American Alliance of Museums for Museums Advocacy Day. Join our collective movement and advocate from anywhere you are during #MuseumsAdvocacy2022: bit.ly/AdvAnywhere

Sample Email, Newsletter, or Website Copy

Short-format copy samples:

  • We must make the case for museums.
    The nation’s museum community is grappling with an ongoing recovery from the dire impacts of the COVID-19 pandemic. While there have been some signs of recovery for museums, the crisis is not over for museums or museum professionals. Addressing this situation requires decisive action from the U.S. Congress beyond previous economic relief legislation. Even as museums have experienced closures and significant losses in revenue, they are meeting an increase in demand for their services and safeguarding and supporting their communities. Join us virtually on February 28-March 1 to ensure Congress knows that museums are pivotal to our nation’s ability to manage through the pandemic and recover from it. Register now for Museums Advocacy Day 2022.*Note: Do not use after January 21 when registration closes. 
  • Have your legislators heard about your museum lately?

    Museums Advocacy Day is inspiring, energizing, and impactful. Unite with museum colleagues from across the country as one voice to reaffirm our value, collective contributions, and aspirations. The resources and insights you’ll gain as a participant will help sustain your museum’s future and the future of the field. [Name of Partner] is proud to be a partner of Museums Advocacy Day 2022. Join us virtually on February 28-March 1 and be a part of our collective movement. Register now for Museums Advocacy Day 2022.

    *Note: Do not use after January 21 when registration closes. 

  • Museums have an ongoing fight ahead of us.

    Today’s national policy debates will impact our museums for years to come. Together as a field, we’ve defeated several threats to eliminate federal agencies supporting museums, but we must keep making our case to Congress. Legislators do not know how their decisions affect museums or how the pandemic has impacted the field if they don’t hear directly from you—the museums and people they represent. Join us virtually on February 28-March 1 for Museums Advocacy Day 2022. Register now for Museums Advocacy Day 2022.

    *Note: Do not use after January 21 when registration closes. 

  • Will your voice be heard?
    Museum advocacy efforts in 2020 and 2021 led to over 62,000 messages sent to Congress, helping secure billions of dollars or billions in federal relief funding in response to this crisis. But the crisis isn’t over for or museums or for museum workers across the country. This year, it’s more important than ever that all museums are represented at Museums Advocacy Day 2022. You can advocate for museums in your community, and across the nation, from wherever you are. Learn how to advocate from anywhere.

Long-format copy samples:

  • We must make the case for museums in 2022
     
    Museums Advocacy Day is inspiring, energizing, and impactful. With the museum field still continuing to face the dire impacts of the pandemic, it’s more important than ever that all museums are represented at Museums Advocacy Day 2022. You can advocate for museums in your community, and across the nation, from wherever you are.

    While there have been some signs of recovery for museums, the crisis is not over for museums or for museum professionals. Addressing this situation requires decisive action from the U.S. Congress beyond previous economic relief legislation. Normal revenue from admissions fees, retail sales, and event rentals have declined dramatically and we expect a slow recovery.

    Even as museums are experiencing closures and significant losses in revenue, they are meeting an increase in demand for their services and safeguarding and supporting their communities. Museums are contributing to the ongoing education of our country’s children by providing lesson plans, online learning opportunities, and drop-off learning kits to teachers and families. They are using their outdoor spaces to grow and donate produce to area food banks, as well as maintaining these spaces for individuals to safely relax, enjoy nature, and recover from the mental health impacts of social isolation. They are serving as vaccination centers and have donated their PPE and scientific equipment to fight COVID-19, and provided access to childcare and meals to families of health care workers and first responders.

    Join us virtually on February 28-March 1 to ensure Congress knows that museums are pivotal to our nation’s ability to manage through the pandemic and recover from it.

    [Partner name] is a proud partner of Museums Advocacy Day 2022. As a member of [partner name], you receive the AAM member registration rate. Join us virtually for Museums Advocacy Day 2022 on February 28-March 1 and be a part of our collective movement. Register today using the code, [Include your AAM Member-rate code here, if applicable].

    See Museums Advocacy Day success stories and join the conversation on social media using #MuseumsAdvocacy2022.

    *Note: Do not use after January 21 when registration closes. 

  • Let’s amplify our voices during Museums Advocacy Day 2022

    Museums Advocacy Day is inspiring, energizing, and impactful. Unite with museum colleagues from across the country as one voice to reaffirm our value, collective contributions, and aspirations. The resources and insights you’ll gain as a participant will help sustain your museum’s future and the future of the field.

    Museums Advocacy Day is a unique opportunity to network with peers from your region, hear from federal agency and nonprofit leaders, and build your own professional skills. Get timely, insider information from policy leaders and the tools and information you need to be a successful advocate for museums from wherever you are. Whether you are a new or seasoned advocate, you will get all the preparation you need to effectively make the case for museums in 2022 federally, and with your state and local elected officials. If you choose to participate in Congressional meetings, you then get to put all your new skills to use on March 1 with your legislators!

    [Partner name] is a proud partner of Museums Advocacy Day 2022. As a member of [partner name], you receive the AAM member registration rate. Join us virtually for Museums Advocacy Day 2022 on February 28-March 1 and be a part of our collective movement. Register today using the code, [Include your AAM Member-rate code here, if applicable].

    See Museums Advocacy Day success stories and join the conversation on social media using #MuseumsAdvocacy2022.

    *Note: Do not use after January 21 when registration closes. 

Web Links to Use

Use the below as a guide for not only resources that can be shared, but also short links to help with sharing on social media. Note that short bit.ly links are case-sensitive, and you must use them exactly as they appear below in social media posts and elsewhere.

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