Complete Your Economic Impact Statement

Now more than ever, legislators and funders need to know just how your museum impacts your community. You can start with a just few key pieces of data to personalize and complete our basic template. Then get creative – you can put the data on your museum or organization’s letterhead, add photos of visitors enjoying the museum, or add additional data that helps make the case about the value of your museum in your community.

Many museums and organizations have created an Economic Impact Statement for their museum or several museums they represent. See these samples.

You can also use our template letter to share your museum’s economic impact with your members of Congress, with just a few clicks.

Basic Template

[Name of Your Institution]

My museum employs _____ (#) people in our community.

My museum spends $ ____ annual budget each year on goods and services in our community.

My museum serves _____ (#) visitors each year, including % from out of town.

My museum serves _____ (#) schoolchildren each year through school visits to museums.

Admission fee: $ _____

Museums are economic engines:

  • Museums support more than 726,000 American jobs.
  • Museums contribute $50 billion to the U.S. economy each year.
  • Seventy-six percent of all U.S. leisure travelers participate in cultural or heritage activities such as visiting museums. These travelers spend 60 percent more money on average than other leisure travelers.
  • The economic activity of museums generates more than $12 billion in tax revenue, one-third of it going to state and local governments. Each job created by the museum sector results in $16,495 in additional tax revenue.
  • Every direct job at a museum supports an additional job in the economy. This is a higher rate than many other industries.
  • Museums and other nonprofit cultural organizations return more than $5 in tax revenues for every $1 they receive in funding from all levels of government.

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.